Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff. Chris wrote about…
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Payments and Loyalty Meet in the Mobile Handset
by Bill Hanifin on December 16, 2011
Whether transferring funds to a close friend or family member or remitting payment on a business invoice, we’ve all got to deal with the issues of money transfer. Payments are central to our lives and how we pay has cost implications for both the merchants we patronize and our own personal budgets. Today I’m not…
Loyalty Asterisk™ – Part 2
by Bill Hanifin on April 4, 2011
It seems that over the relatively short 30 year history of the Loyalty Marketing business, marketers have steadily exhausted their reservoir of creativity and increasingly relied on the Loyalty Asterisk™ to make up ground. During the recent economic downturn in the U.S., marketers widely employed the Loyalty Asterisk™ to reduce program costs. The tactics included…
Loyalty Marketing and The Asterisk™ – Part 1
by Bill Hanifin on March 26, 2011
Things we can’t live without We have created a world with so many things that we cannot live without. Cell phones, instant messaging, and unlimited texting all qualify, with prioritization based on your age and techno-savvy quotient. If kids were cowboys, the six shooters on their belt would be Instant Mesaaging on one side and…
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