| Customer Strategy Network

Author Archives:

Hotel Loyalty Scheme Case Studies with focus on the Middle East

by Graham Biggs on January 9, 2012

Few people would disagree that the last two or three years have been incredibly challenging for the hotel industry. However, it’s during such times that creativity and innovation come to the forefront to answer the question ‘how can we fill our hot…

Loyalty Play Holdings Launches First Competitive Gaming Destination Powered by Frequent Flyer Miles

by Graham Biggs on January 6, 2012

Loyalty program members can now use their miles and points to play casual games, compete, and win upgraded awards and prizes. Los Angeles, CA — (SBWIRE) — 01/05/2012 — Loyalty Play Holdings has launched PlayWithPoints.com, the …

Reward News Round-up: Air Miles Date Stamp

by Graham Biggs on December 31, 2011

Air Miles sets expiry date on unused reward miles CP24, Canada - ‎Dec 30, 2011‎ Tammy Frizzel, left, hands her Air Miles card to Newfoundland and Labrador Liquor Corporation (NLC) employee Paul Clarke in St. John’s, NL, on Monday, March 5, 2007. (CCNMATTHEWS PHOTO/AIR MILES Reward Program) TORONTO — One of Canada’s most popular … Air…

Coupon Network Launches Innovative Video Rewards to Bring Branded Digital Content and Increased Savings to Consumers

by Graham Biggs on December 20, 2011

ST. PETERSBURG, Fla., Dec 20, 2011 (BUSINESS WIRE) — CouponNetwork.com, a leading provider of digital and printable coupons powered by Catalina Marketing Corporation, is launching a new consumer savings solution called Video Rewards. This unique …

[Tech Crunch] Travel Rewards Redemption Company ezRez Buys Social Loyalty Check-In App Topguest

by Graham Biggs on December 14, 2011

ezRez, a software company that develops white-label travel commerce and loyalty redemption platform and a loyalty payments engine for digital wallets, has acquired social loyalty rewards startup Topguest. Financial terms of the deal were not disclosed. [This story from TechCrunch, to visit please click here] – As we’ve written in the past, Topguest is a…

First Loyalty Programme for Australia’s Sports and Entertainment Industries

by Graham Biggs on December 14, 2011

Australian-owned event and incentive specialist, cievents, has created the country’s first loyalty program for the entertainment and sports travel industry. Developed by ciloyalty, cievents’ loyalty division, the program targets Stage and Screen clients including sports organisations and teams, and companies operating in the film, television, broadcasting, performing arts, music, fashion and creative media sectors. Backstage…

First loyalty program for Australia’s entertainment and sports travel sectors

by Graham Biggs on December 13, 2011

Australian-owned event and incentive specialist, cievents, has created the country’s first loyalty program for the entertainment and sports travel industry. cievents has partnered with leading Australian entertainment and sports travel management com…

[Tech Crunch] Travel Rewards Redemption Company ezRez Buys Social Loyalty Check-In App Topguest

by Graham Biggs on December 13, 2011

There’s nothing like Mother’s loyalty – or is there?

by Graham Biggs on November 18, 2011

Great insightful article from the Wise Marketer, read below and through the link. Companies seeking to market products to and build loyalty among expectant mothers face a unique set of challenges, with most doing their research before their third trimester and being most responsive to marketing messages early in their pregnancy, according to research by…

Herefordshire Takes Getmapping Vertical, and Oblique Imagery plus Elevation Data

by Graham Biggs on October 25, 2011

Hartley Wintney, October 25, 2011 – Herefordshire Council has purchased a package of geo-spatial data from Getmapping. The package includes the latest 12.5cm resolution imagery of the whole county (2,400 sq km) plus 10cm resolution and oblique im…