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ACI Financial Services Conference

by Mike Atkin on April 13, 2012

Mike Atkin is speaking at the ACI Conference in Monaco on June 14th. The paper is called.. Building Customer Relationships in the Financial Services Market.

Customer Intelligence Strategies and Technologies – 2012 Predictions

by Mike Atkin on April 11, 2012

With Thanks to SEAN KELLY of SKA. www.seankellyassociates.com 1. The cost of storing and managing large volumes of customer data will continue to reduce dramatically. The advent of database appliances in recent years has dramatically altered the price performance of managing large data volumes and has made it affordable for smaller enterprises, and departments within…

India 2012

by Mike Atkin on April 5, 2012

I recently returned from a two week trip to India where I ran 3x 3 day loyalty workshops in Mumbai, Bangalore and New Delhi. The events were organised by Goldman Communications and were designed to inform and educate Indian businesses in global Trends and best practices in Customer Management. The courses were well attended with…

The Russian Loyalty Market – A Perspective

by Mike Atkin on May 13, 2011

By Elena Naumchik, CRM & Loyalty Consultant, Moscow. Implementing a customer loyalty program may be a waste of time and money if it’s not done with a strong customer value proposition, efficient support, and a good understanding of market’s needs. To illustrate this, let’s take a discount. Give a lower price than your competitors and…

Key Factors for Successful B2B Programmes

by Mike Atkin on April 6, 2011

Loyalty programmes form a pivotal part of the marketing and communication mix for many Business-to-Business organisations – but what constitutes a successful loyalty programme? The importance of customer loyalty is quite simple – a company which retains its customers will invariably make higher margins at a lower cost than those who are constantly spending…

A New Shortcut to Becoming a Loyalty Expert!

by Mike Atkin on April 5, 2011

Loyalty is a strange industry, the ever evolving customer drives the need to have an ever evolving loyalty strategy in place but who is the expert in your company with the responsibility to drive this? Most people in the loyalty industry have learned their trade on the job, picking up pointers from colleagues, learning from…

CSN Introduces Loyality Check Evaluation Tool

by Mike Atkin on April 5, 2011

The Customer Strategy Network (CSN) has launched a new evaluation service called ‘Loyality Check’ to help brands that are operating loyalty and rewards programmes to demonstrate both the effectiveness and profitability of their initiatives. The service provides an unbiased assessment of every aspect of programme operations and provides measurement, insights, and recommendations to help improve…

Technology Selection Tools

by Mike Atkin on April 2, 2011

Methodology Customer Strategy Network use a tested methodology for loyalty and rewards platform evaluation and selection. The identification, evaluation, and scoring of suppliers offering comprehensive outsourcing of the services needed to operate a loyalty programme is based on the following Key Decision Factors: Requirements Gather and document full requirements to meet existing operational needs of the…

Platform Benchmarking Report

by Mike Atkin on April 2, 2011

Wednesday January 19, 2011 Following a new benchmarking study of 51 global customer loyalty platforms including the leading solution providers and programme operators in the coalition, single-operator and B2B markets, the key weaknesses were still found in bonussing capabilities, rewards and fulfilment, programme management tools and performance measurement, according to Mike Atkin of MJA Associates….

Why Are Loyalty Programmes so Boring ?

by Mike Atkin on April 1, 2011

Enhancements in technology are enormous and can enable Loyalty Programme Managers to create some exciting and motivating offers to their Members, in turn developing true Loyalty and, at the same time, put some fun into their programmes. So why are Loyalty Programmes so boring, predictable and just…all the same? Why, as an ‘empty nester’ do…