by Nick Chambers | Mar 23, 2023 | Uncategorized
To help us improve our global services please contribute to our short survey.It only has three questions and takes less than a minute to complete.The survey results will be published here on Linkedin so please look out for the results.Thank You!The Customer Strategy...
by Nick Chambers | Mar 22, 2023 | Uncategorized
We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver many the ongoing engagement features associated with a customer loyalty program.But where else could I look if I wanted to build a...
by Nick Chambers | Jan 18, 2023 | Uncategorized
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most importantly, places a current or predictive value on every member who visits your website, views each individual pages, clicks a...
by Nick Chambers | Jan 3, 2023 | Uncategorized
Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level: syndicated data, delivering aggregate insights across market sectors. For example; telling you that product A sold more...
by Nick Chambers | Dec 9, 2022 | Uncategorized
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th edition of the whitepaper and as every year, it highlights ongoing loyalty trends and new insights, relevant not only to the South...
