With Thanks to SEAN KELLY of SKA. www.seankellyassociates.com 1. The cost of storing and managing large volumes of customer data will continue to reduce dramatically. The advent of database appliances in recent years has dramatically altered the price performance of managing large data volumes and has made it affordable for smaller enterprises, and departments within…
Category Archives: CSN Partner News
A New Shortcut to Becoming a Loyalty Expert!
Loyalty is a strange industry, the ever evolving customer drives the need to have an ever evolving loyalty strategy in place but who is the expert in your company with the responsibility to drive this? Most people in the loyalty industry have learned their trade on the job, picking up pointers from colleagues, learning from…
Platform Benchmarking Report
Wednesday January 19, 2011 Following a new benchmarking study of 51 global customer loyalty platforms including the leading solution providers and programme operators in the coalition, single-operator and B2B markets, the key weaknesses were still found in bonussing capabilities, rewards and fulfilment, programme management tools and performance measurement, according to Mike Atkin of MJA Associates….
New Zealand Visit
Mike has just returned from a visit to Auckland New Zealand where he spent a week with fellow CSN Partner, Graeme Thomson of Premium Group. Mike appeared on NZ TV to discuss global loyalty programmes, held a breakfast briefing with leading loyalty programme operators and had several meetings with clients and prospects in the region….
