The Customer Strategy Network (CSN) has launched a new evaluation service called ‘Loyality Check’ to help brands that are operating loyalty and rewards programmes to demonstrate both the effectiveness and profitability of their initiatives. The service provides an unbiased assessment of every aspect of programme operations and provides measurement, insights, and recommendations to help improve…
Category Archives: CSN Products
Technology Selection Tools
Methodology Customer Strategy Network use a tested methodology for loyalty and rewards platform evaluation and selection. The identification, evaluation, and scoring of suppliers offering comprehensive outsourcing of the services needed to operate a loyalty programme is based on the following Key Decision Factors: Requirements Gather and document full requirements to meet existing operational needs of the…
Platform Benchmarking Report
Wednesday January 19, 2011 Following a new benchmarking study of 51 global customer loyalty platforms including the leading solution providers and programme operators in the coalition, single-operator and B2B markets, the key weaknesses were still found in bonussing capabilities, rewards and fulfilment, programme management tools and performance measurement, according to Mike Atkin of MJA Associates….
