It seems that over the relatively short 30 year history of the Loyalty Marketing business, marketers have steadily exhausted their reservoir of creativity and increasingly relied on the Loyalty Asterisk™ to make up ground. During the recent economic downturn in the U.S., marketers widely employed the Loyalty Asterisk™ to reduce program costs. The tactics included…
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Loyalty Marketing and The Asterisk™ – Part 1
Things we can’t live without We have created a world with so many things that we cannot live without. Cell phones, instant messaging, and unlimited texting all qualify, with prioritization based on your age and techno-savvy quotient. If kids were cowboys, the six shooters on their belt would be Instant Mesaaging on one side and…
