Do loyalty schemes invade privacy? In a thoughtful article – Fiona points to the fact that as loyalty programmes rollout the use of loyalty data across social media and integrate with POS, they could loose their brand! as the loyalty brand disappears with the lose of loyalty card etc. It merely points I think to…
Category Archives: Loyalty Programme Evaluation
CSN Introduces Loyality Check Evaluation Tool
The Customer Strategy Network (CSN) has launched a new evaluation service called ‘Loyality Check’ to help brands that are operating loyalty and rewards programmes to demonstrate both the effectiveness and profitability of their initiatives. The service provides an unbiased assessment of every aspect of programme operations and provides measurement, insights, and recommendations to help improve…
