Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff. Chris wrote about…
Category Archives: Thought Leadership
Airlines are Winning the Loyalty Game
Gamification was the hot buzz word this year for customer engagement, but how does it relate to frequent flyer programs? By Roger Williams Gamification is defined as “the use of game mechanics for non-game applications”. Businesses are making their websites and applications feel less like “transactions” and more like games – although some will argue…
The Challenges of Loyalty Data – Will It Lose The Loyalty Brand?
Do loyalty schemes invade privacy? In a thoughtful article – Fiona points to the fact that as loyalty programmes rollout the use of loyalty data across social media and integrate with POS, they could loose their brand! as the loyalty brand disappears with the lose of loyalty card etc. It merely points I think to…
First Loyalty Programme for Australia’s Sports and Entertainment Industries
Australian-owned event and incentive specialist, cievents, has created the country’s first loyalty program for the entertainment and sports travel industry. Developed by ciloyalty, cievents’ loyalty division, the program targets Stage and Screen clients including sports organisations and teams, and companies operating in the film, television, broadcasting, performing arts, music, fashion and creative media sectors. Backstage…
Why Are Loyalty Programmes so Boring ?
Enhancements in technology are enormous and can enable Loyalty Programme Managers to create some exciting and motivating offers to their Members, in turn developing true Loyalty and, at the same time, put some fun into their programmes. So why are Loyalty Programmes so boring, predictable and just…all the same? Why, as an ‘empty nester’ do…
