Payment-Led Loyalty – Simply Rewarding
A favourite approach for many marketers is known as the KISS Principle - "keep it simple stupid". It surprised me the first time I heard it, but once I learned it was the design approach used by the US Navy, it quickly impressed me. With increasing competition...
Can Point of Sale Providers ever unlock the multi-billion dollar adverting market?
Manufacturers represents around 75% of the total worldwide advertising spend. To get the highest return from this investment manufacturers are increasingly seeking access to specific SKU (stock keeping unit, or item-level sales data) to further influence the...
Vitality is coming to New Zealand – look (actually be) busy
JANUARY 22, 2019 / SIMONROWLES / EDIT AIA New Zealand is set to launch the Vitality rewards program in New Zealand in 2019. It’s kind of a big deal on two counts: For customers – it’s a very rich offering relative to other rewards and loyalty programs in this market...
What does the future hold for the Food and Beverage sector?
Having spent the best part of a decade working with F&B Operators and their Service Providers here in the UK, I believe the pace of change for how restaurants manage their customers has never been greater. Customers demand seamless, and increasingly digital...
Why is a coffee chain leading our adoption of mobile payments?
So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple Pay: 22.0 million users Google Pay: 11.1 million users Samsung Pay: 9.9 million users *in-store payments (Source:...
Who will provide the loyalty program of the future?
For the purposes of this article, imagine if you will, I am the newly installed CEO of a 100 plus location national Casual Dining Chain here in the UK. With little or no footfall growth predicted for the UK restaurant sector, except for quick-service, my first real...
Whis is customer loyalty so important for mobile payments
The purpose of any mobile App is to be regularly used to act on key events; such as making a purchase or booking or accessing personalised content. Within the hospitality sector, mobile payments has also been seen as a way to move up the customer value chain in the...
Getting the CVP right!
When I read all the articles and expert comments on why loyalty programmes are not working I often think that many are missing the point! (Excuse the pun!) Many so-calledLoyalty Programmes are not working I.e. not engaging the member, creating high liability rates and...
Driving customer enagement in a mobile world
Today’s digital consumers do not want to spend time thinking about how they interact with their technology. They expect it to work seamlessly and intuitively, within a digital experience that is compelling, and yet simple. When confronted by an annoying obstacle...