Customer Strategy Network News and Blog

Vitality is coming to New Zealand – look (actually be) busy

JANUARY 22, 2019 / SIMONROWLES / EDIT AIA New Zealand is set to launch the Vitality rewards program in New Zealand in 2019.  It’s kind of a big deal on two counts: For customers – it’s a very rich offering relative to other rewards and loyalty programs in this market...

Getting partnerships and rewards right is key to hotel programmes'​ loyalty succcess The hospitality industry was one that was hit hard during the recession ten years ago, but it has bounced back and is bigger and better than ever before. Globally, the hospitality...

Why is a coffee chain leading our adoption of mobile payments?

So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple Pay:         22.0 million users Google Pay:       11.1 million users Samsung Pay:    9.9 million users *in-store payments (Source:...

Who will provide the loyalty program of the future?

For the purposes of this article, imagine if you will, I am the newly installed CEO of a 100 plus location national Casual Dining Chain here in the UK. With little or no footfall growth predicted for the UK restaurant sector, except for quick-service, my first real...

Whis is customer loyalty so important for mobile payments

The purpose of any mobile App is to be regularly used to act on key events; such as making a purchase or booking or accessing personalised content.  Within the hospitality sector, mobile payments has also been seen as a way to move up the customer value chain in the...

Getting the CVP right!

When I read all the articles and expert comments on why loyalty programmes are not working I often think that many are missing the point! (Excuse the pun!) Many so-calledLoyalty Programmes are not working I.e. not engaging the member, creating high liability rates and...

Driving customer enagement in a mobile world

 Today’s digital consumers do not want to spend time thinking about how they interact with their technology.  They expect it to work seamlessly and intuitively, within a digital experience that is compelling, and yet simple.  When confronted by an annoying obstacle...