AI Week in Review – October 29, 2023
In this week’s update, we take a look at new capabilities of GPT-4V and DALL-E 3 in regard to images. We’ll also look at an image generation process in Midjourney for “executive workshop of 7 prairie dogs with glasses around a conference table in an office...
Proving ROI and Delivering Features: Lessons From Loyalty Trends Report
The fourth edition of Loyalty Trends 2024, prepared by Open Loyalty, reveals that the industry is changing. The pressure is getting higher, and Loyalty and Marketing teams will have to adapt soon if they want to justify their programs to their clients – external and...
Privilege in Loyalty Programs
Investing Ahead of Revenue Few marketing professionals question the traditional Loyalty Program wisdom of awarding status & benefits to the highest-spending, most valuable members. Platinum, Black Cards, and Elite tiers... are all attached to high historical...
Sharp Advice for Loyalty Program Rewards
Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits, extinguishes if not reinforced. Go Deeper There is considerable chatter in the loyalty program industry and amongst Loyalty...
What can payment providers learn from customer loyalty?
Your payments data tells a story:✅ Where your best and best potential customers come from.✅ What they engage with.✅ Why they convert (or don’t). In today’s data-rich era, data’s multifaceted value is rising. Regulatory measures are often seen as limiting data’s...
AI Week in Review – November 4, 2023
https://youtu.be/JE7G3UlxNTk In this week’s video, we review the executive order that was released on Monday: “Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence.” In particular, we focus on the computer power...
Coalition Loyalty Programs. Should you join one or be one?
“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with multiple retailers, have been restructured in the last decade with new ownership and value propositions for their partners. The...
Let’s Talk Loyalty and Loyalty TV: Video Podcast: Blind Loyalty – 101 Loyalty Concepts – Simplified
Buy a copy of the book here 28 Sept 2023 Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout. Amanda is the Founder and CEO of Truth, a loyalty consultancy firm based in South...
How customer loyalty programs help identify buyer motivations
Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an understanding of such motivations. Only by understanding customer motives can companies tailor their sales & marketing efforts to...
How do I assess my loyalty program’s impact relative to the competition?
What is the range, or a good number for this or that performance metric? How do I know if my program is doing well? The customer loyalty industry lacks good benchmarks to use as guidance. We are therefore excited to launch the first global loyalty program benchmarking...
Loyalty Program Psychology Tips
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This...
A New Loyalty Program Benchmarking Service for Program Operators
A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty industry, the benchmarking service targets loyalty program managers from every industry from airlines, financial services, QSR,...
Why Customers Should Love Your Brand
Customer loyalty is an outcome that can be measured, managed and grown. Companies with higher levels of customer loyalty are more valuable as their customers shop more frequently, spend more frequently, stay longer and become strong advocates for the brand. But some...
Loyalty Program Builders – 8 common challenges when implementing a loyalty program with Amanda Cromhout – by Open Loyalty
Listen to the podcast here
Amanda Cromhout interviewed on eNCA
Rising living costs mean consumers can’t afford to pass up an opportunity to save a buck or two. South Africans have taken to loyalty rewards programmes. And it seems local rewards programmes stack up with the best in the world. Three SA brands took top honours at the...