Customer Strategy Network News and Blog

Vitality is coming to New Zealand – look (actually be) busy

JANUARY 22, 2019 / SIMONROWLES / EDIT AIA New Zealand is set to launch the Vitality rewards program in New Zealand in 2019.  It’s kind of a big deal on two counts: For customers – it’s a very rich offering relative to other rewards and loyalty programs in this market...

Why is a coffee chain leading our adoption of mobile payments?

So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple Pay:         22.0 million users Google Pay:       11.1 million users Samsung Pay:    9.9 million users *in-store payments (Source:...

Who will provide the loyalty program of the future?

For the purposes of this article, imagine if you will, I am the newly installed CEO of a 100 plus location national Casual Dining Chain here in the UK. With little or no footfall growth predicted for the UK restaurant sector, except for quick-service, my first real...

Whis is customer loyalty so important for mobile payments

The purpose of any mobile App is to be regularly used to act on key events; such as making a purchase or booking or accessing personalised content.  Within the hospitality sector, mobile payments has also been seen as a way to move up the customer value chain in the...

Getting the CVP right!

When I read all the articles and expert comments on why loyalty programmes are not working I often think that many are missing the point! (Excuse the pun!) Many so-calledLoyalty Programmes are not working I.e. not engaging the member, creating high liability rates and...

Driving customer enagement in a mobile world

 Today’s digital consumers do not want to spend time thinking about how they interact with their technology.  They expect it to work seamlessly and intuitively, within a digital experience that is compelling, and yet simple.  When confronted by an annoying obstacle...