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Interesting reading
The Loyalty Guide III
The Wise Marketer
Prove It Before You Promote It
Steve Cuno
Loyalty Marketing: The Second Act
Brian Woolf
Raphel Marketing
Loyalty Rules!
Frederick F. Reichheld
Bain & Company, Inc.
The Participatory Marketing Network
The Customer Delight Principle
By Timothy Keiningham and Terry Vavra NTC/Contemporary Publishing
Loyalty Marketing for the Internet Age
By Kathleen Sindell, Ph.D. Dearborn Trade Press, Chicago, IL, 2000.
Customer Specific Marketing: The New Power in Retailing
by Brian P. Woolf, Teal Books, Greenville, SC
Customer Clubs and Loyalty Programmes: A Practical Guide
Stephan A Butscher, Ashgate Publishing Company,
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Fredrick F. Reichheld, Harvard Business School Press
Customer Bonding, Pathway to Lasting Customer Loyalty
Richard Cross and Janet Smith, NTC Business Books, Lincolnwood, Il: 255
The One-to-One Future: Building Relationships One Customer at a Time
Don Peppers and Martha Rogers, Ph.D., Doubleday, 1540 Broadway, New York, NY 10036
Relationship Marketing: Successful Strategies for the Age of the Customer
Regis McKenna, Addison Wesley Publishing Company, Inc., Reading, MA
Scoring Points – How Tesco continues to win Customer Loyalty
Clive Humby, Terry Hunt and Tim Philips
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Website links
www.tlcmarketing.com
www.boirefillergroup.com
www.thewisemarketer.com
www.meridianloyaltygroup.com
www.responseagency.com
www.mjaassociates.com
www.customergrowthllc.com
www.thepmn.org
Forthcoming Events
The Loyalty Expo 2008 November 2 – 4, 2008
Customer Engagement and Loyalty Summit, November 17 – 19, 2008
Linkage Strategies 2009, March 9-11, 2009
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