| Interesting reading
Loyalty 360 Resource Center
The Loyalty Guide IV
The Wise Marketer Loyalty: The Business Case by Mike Atkin
Loyalty Marketing: The Second Act
Brian Woolf Loyalty Rules!
Frederick F. Reichheld Loyalty Marketing for the Internet Age
By Kathleen Sindell, Ph.D. Dearborn Trade Press, Chicago, IL, 2000. The New Power in Retailing
by Brian P. Woolf, Teal Books, Greenville, SC The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Fredrick F. Reichheld, Harvard Business School Press The One-to-One Future: Building Relationships One Customer at a Time
Don Peppers and Martha Rogers, Ph.D., Doubleday, 1540 Broadway, New York, NY 10036 Relationship Marketing: Successful Strategies for the Age of the Customer
Regis McKenna, Addison Wesley Publishing Company, Inc., Reading, MA Scoring Points – How Tesco continues to win Customer Loyalty
Clive Humby, Terry Hunt and Tim Philips |
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- Hotel Loyalty Scheme Case Studies with focus on the Middle East - Few people would disagree that the last two or three years have been incredibly challenging for the hotel industry. However, it’s during such times that creativity and innovation come to the forefront to answer the question ‘how can we fill our hot...... More →
- Loyalty Play Holdings Launches First Competitive Gaming Destination Powered by Frequent Flyer Miles - Loyalty program members can now use their miles and points to play casual games, compete, and win upgraded awards and prizes. Los Angeles, CA — (SBWIRE) — 01/05/2012 — Loyalty Play Holdings has launched PlayWithPoints.com, the ...... More →
- 3 Words for Loyalty Marketing in 2012 - Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one... More →
- Reward News Round-up: Air Miles Date Stamp - Air Miles sets expiry date on unused reward miles - CP24, Canada- Dec 30, 2011 - Tammy Frizzel, left,... More →
- Airlines are Winning the Loyalty Game - Gamification was the hot buzz word this year for customer engagement, - but how does it relate to frequent... More →