Amanda Cromhout

Founder & CEO, TRUTH Customer. Leadership.

Loyalty Consultancy

About Amanda…

Loyalty expert. Loyalty Awards Judge. Experienced Airline & Retail Exec.


CEO Truth - leading global loyalty consultancy. Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes.  We respected as Africa's leading consultancy for loyalty, CRM & Customer Centricity.


We are the founders of the South African Loyalty Awards, plus the authors of the South African Loyalty Landscape Whitepaper, for the past 5 years.


Amanda‘s Blog…

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