Charlie Hills

Managing Director & Head of Strategy , Mando-Connect

Loyalty, Partnerships and Rewards

 Our registered office is: 27-28 Faraday Road, Aylesbury Bucks, HP19 8TY United Kingdom We hold meetings in London at The Lib-rary 112 St. Martin's Lane, London, WC2N 4BD United Kingdom

 +44(0)1296 717900


About Charlie…

Charlie has worked in the marketing and loyalty industry for 19 years across multiple sectors including telecommunications, financial services, sport, retail, FMCG, restaurants, leisure and tourism. She now heads up a Partnerships and Rewards agency, Mando-Connect, set up in 2017 as part of WPP.

She specialises in developing data-fuelled partnerships and rewards. Mando-Connect have developed a unique Partnerships EngineTM that helps brands get their partnerships and rewards strategy right, every time. The Engine unlocks the real value in data – understanding what the target audience really wants, then overlaying performance and partner data to get the reward just right, and deliver outstanding ROI. Mando-Connect also manages a network of over 2,000 brand partners across the globe.

She is especially passionate about the added value that partner rewards can add to a brand’s loyalty proposition and programme. The right partner rewards can significantly increase programme appeal, engagement levels, retention and recommendation. They can also make a step change to the business model – driving higher return for the client at lower cost. Partners can add value beyond the reward itself too – supporting a loyalty programme’s communications, helping to shift brand perception and more.

She is a regular contributor to the marketing press and the Wise Marketer.

Consulting services include:

  • Rewards strategy and development (including client’s own and partner rewards)

  • Partnerships strategy and development (including partnerships for rewards, for customer acquisition and for innovation)

  • Partnerships and rewards insight and research

  • Partner sourcing and full service implementation

  • Loyalty programme and proposition development

  • Partnerships and Rewards ROI modelling