Experienced loyalty marketing practitioner across a range of market verticals – retail banking, mobile telco, general retail, hospitality. Key focus on the development of customer value propositions and related strategic and operational elements required to bring a loyalty programme to market.
Deon has been an active member of the South African Loyalty Marketing community since 1999.
His loyalty career began in 1999 at cellular network MTN South Africa, where he was instrumental in developing MTNcallAwards – a first in the South African market.
In 2001 he joined FirstRand Bank, where he was an integral part of the team that developed eBucks.
In 2005 he joined Achievement Awards Group in Cape Town to establish the Loyalty Business Unit.
In 2008, Deon founded Woodstock Loyalty Marketing – an independent Cape Town based agency focussed on developing and implementing customer loyalty marketing strategies.
In 2010, Deon joined Tritech Media, and has played a key role in the development and evolution of the Group’s strategic direction. Tritech Media is South Africa’s first and most experienced turnkey loyalty solutions provider; covering the full range of services to conceptualise, define, design, implement, manage and fulfil any corporate loyalty initiative to drive and sustain sales and margin growth.