Mike Atkin

Chief Executive Officer , MJA Associates

Certified Loyalty Marketing Professional (CLMP)

About Mike…

Mike Atkin is Chief Executive Officer of MJA Associates, an independent Loyalty Marketing Consultancy specializing in Customer Strategy, Loyalty Programme design and development and Loyalty Technology. MJA has worked with leading brands in the airline, bankinghotelretailtelecom, and has extensive knowledge and experience in Coalition, Proprietary and B2B customer loyalty programmes.

MJA Associates has completed benchmarking studies of over 50 global customer loyalty platforms including the leading solution providers and programme operators in the coalition, single-operator and B2B markets.(Full details of the studies are available at http://www.thewisemarketer.com/news/read.asp?lc=t34443tx3360zl

Mike has attained a unique awareness and understanding of consumer behaviour and has worked on numerous programmes that are designed to create and maintain effective and mutually beneficial relationships between business and the consumer. MJA Associates Clients include American Express, Shell,Visa EMEAGroupe AeroplanChevronMalina, Tesco and many of the leading loyalty software providers from around the globe.

As a result of working with leading programme operators and global experts, Mike has developed a unique understanding of how coalition programmes are developed, operated and managed and has been involved in several of the global multi-partner schemes that continue to deliver incremental growth and customer satisfaction.

Consultative services cover the following disciplines;


  • Programme strategy and design

  • Loyalty software benchmarking and selection

  • Project management and launch

  • Operational management

  • Programme management and evolution

  • Financial modelling

  • Programme performance analysis and scoring


Mike is the European Contributing Editor for The Wise Marketer and a Founding Member and European CEO for the Customer Strategy Network.

Further information can be found at http://www.mjaassociates.com