Steve Allmen

Partner, Loyalty & Co

Loyalty Marketing

About Steve…



Steve Allmen is President and Co Founder of Loyalty & Co. Inc. based in Toronto a firm that specializes in loyalty, gift card and strategic advisory services. Steve is an expert in loyalty programs (stand alone and coalition) and is an experienced, driven business development and strategic alliances executive with a successful track record working for and supporting companies in the Loyalty, Retail, Telecom, Financial Services and Marketing sectors. Steve has extensive business expertise across multiple industries having held senior positions at AIMIA Canada, Aeroplan Canada (An AIMIA Company) The Hudson’s Bay Company, Air Miles and Compusearch Micromarketing.

Known for his ability to identify new business paradigms, establish a vision, develop a roadmap for execution and establish partnerships to deliver mutually beneficial revenue generating programs in retail, loyalty, financial services and telecommunications. Steve is a strategist, a networker, a collaborator and an advisor to all his clients and continues to prove results. Steve Allmen is currently a board member of the Greater Toronto Hockey League (GTHL), past Executive Vice President of Humber Valley Hockey Association and Board Director for A Push for Change.


Steve‘s Blog…

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