_new1.jpg) Larry is a partner with the Boire Filler Group, a company he co-founded in 1999. The Boire Filler Group specializes in Predictive Analytics, Data Management, Business Intelligence Reporting and, Customer Value Management.
BFG has completed work in almost all major industries, including technology, telecommunications, financial services, retail, automotive, publishing, healthcare, and non-profit organizations.
Larry has more than 20 years of relationship and database marketing experience. During this time he has developed the ability to bridge the gap between complex and mathematical data mining techniques and the need to build more effective marketing/business solutions.
His work experience includes six years with American Express (1989 to 1995), where he developed and implemented marketing strategies for the company's insurance, credit card and merchant businesses. At the Loyalty Management Group (1995 to 1997), Larry advised retail clients on how to use the AIR MILES Reward Program and its database to increase growth and profits for their businesses. His clients included Sears Canada, Blockbuster Video, Reitmans and Japan Camera.
Prior to co-founding the Boire Filler Group, Larry spent three years in the Advertising industry at MacLaren McCann Relationship Marketing (1997 – 1999). His main client was General Motors, for whom he developed lifetime value models for the GM Card, and used predictive response and approval models to make acquiring new cardholders more cost effective. Other agency clients included the National Post and Altamira Mutual Funds.
Larry has a Bachelor of Science degree in Economics from the University of Wisconsin (1987), and received his MBA in Marketing from York University in 1995. When he isn't busy helping companies optimize their marketing investments, Larry shares his data mining expertise at seminars held by the Canadian Marketing Association (CMA), DM News and the Association for the Advancement of Relationship Marketing (AARM). Larry has been a member of the CMA’s CRM Executive Council and chaired the CMA’s 2003 CRM &Technology Conference held in March 2003. He currently is a committee member for CMA’s Direct Marketing Conference to be held in Fall ’06. He has also written for Strategy Magazine and Marketing Magazine.
Prior to starting his career in Marketing Larry worked for 2 years (1987 to 1989) in the Investment industry at RBC Dominion Securities.
Summary Larry Filler:
- B.Sc. (U. Wisconsin), MBA (York), is a partner at the Boire Filler Group.
- Has extensive experience developing marketing programs around data mining solutions, specifically thru his work at American Express and the Loyalty Group, and on the agency side (MacLaren McCann, Publicis BCP) with clients like General Motors, the National Post and Altamira.
- Able to bridge the gap between complex and mathematical data mining techniques and the client’s desire to build more effective marketing/business solutions.
- His many years of experience in both client and client servicing roles give him an excellent understanding of both the large corporate and agency environments.
- Able to integrate data mining and analytics into marketing and communication service roles often played by many clients’ advertising agency.
- Exhibits superior client management skills that entrench and strengthen BFG’s ongoing client relationships.
- Works with the Canadian Marketing Association on its CRM Council and has conducted a number of seminars on Data Mining and CRM.
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