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Below are the details for this Member.
| Name: |
Tom Rapsas |
| Position: |
President |
| Company: |
Worksoul |
| Industry: |
Direct Marketing |
| Bio: |
 Tom Rapsas is a creative director, writer and strategist who has worked for some of the biggest and most respected direct and loyalty marketing firms in the U.S.
During his 20-plus year career, he has developed creative solutions across all mediums (online and offline) for many of the world’s top brands, including IBM, Citibank, Merck, AT&T, Avis, EarthLink, Eddie Bauer, Home Depot, AIG (21st Century auto insurance) and Verizon.
As Senior Writer and Associate Creative Director, Tom has been with several prominent direct and relationship marketing agencies including the New York offices of Wunderman, Ogilvy & Mather Direct and FCB Direct/FCBi, and the Princeton office of MRM Worldwide, the relationship marketing arm of McCann Erickson. He also had a 5-year stint as Creative Director at loyalty marketing firm Frequency Marketing.
Tom has written numerous trade articles on issues related to loyalty, direct and social marketing and is a regular contributor to the blogs Loyalty Redefined and Loyalty Truth. His articles have been published in leading print and online magazines including Marketing News, COLLOQUY, DM News and Direct magazines.
Tom works both independently and though his company, Worksoul, which provides a complete menu of creative services in the fields of loyalty, direct and interactive marketing. Worksoul brings together some of the top creative minds in the business and offers a smarter, more economical alternative to traditional ad agency services. |
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Communicating with Frequent Flyers in the Digital Channel
Customer Growth LLC, a US based consultancy specializing in developing “Custom measurable marketing programs that create profitability”©, has released the results of a research study analyzing the use and impact of the email channel by airlines to communicate with members of their frequent flyer programs.
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