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Richard has over 20 years of senior executive experience in retail  marketing, relationship management and customer engagement in the UK, Europe, USA and Middle East. Richard is a Member of the Institute of Direct Marketing (MIDM).

Skills and Knowledge

• Proven experience in the delivery of successful coalition dynamic loyalty and membership card schemes - design, implementation and operation.
• Intimate understanding of what drives City Region economies, from a public and private sector perspective, and their interaction with the needs of visitors, residents and businesses.
• Track record of entrepreneurial innovation in smart and digital media – web, smart cards, mobile phones and e ticketing.
• Commercial strategy and business modelling
• Working with “breakage”, “transactional” and “coalition” business models
• Delivering Non Traditional Revenues (NTR) to traditional media and membership organisations using smart media
• Technology strategy and due diligence
•  Multi application, multi modal smart platforms
• Loyalty, Payments, and Transport ticketing systems

Achievements

• In 2007 launched the official European Capital of Culture loyalty and membership card for Liverpool - the “08 card” – (www.08card.co.uk)
• In 2007 appointed Non Executive Director (marketing and customer engagement portfolio) of Wirral University Teaching Hospital – a £250 million business with 6000 staff
• In 2006, as CEO of smart media company Livesmart, led commercial and technical due diligence resulting in the acquisition of significant equity stake in market leading smart card systems company, Applied Card Technologies.
• In 2005 launched the world’s first contactless smart visitor “city” card (www.yourticketforliverpool.com)
• From 2002-4, lead consultant on public and private sector smartcard loyalty feasibility study for Liverpool City Region
• From 1995-98, Managing Director of lead agency for Reebok International’s global retail merchandising programme – including the introduction of RFID technology.