Member: View
Below are the details for this Member.
| Name: |
Mr Bill Hanifin |
| Position: |
Managing Director |
| Company: |
Hanifin Loyalty LLC |
| Industry: |
Loyalty Marketing |
| Bio: |
 Bill Hanifin is Founder and Managing Director of Hanifin Loyalty LLC, a firm focused on the preparation and delivery of custom measurable marketing programs that create profitability for its clients. Complete information may be found at www.HanifinLoyalty.com
Hanifin Loyalty has worked with companies in the airline, banking, hotel, retail, telecom, and business services sectors providing a range of services including strategic marketing plans, project management, financial measurement, and operational solutions. A partial Client list includes American Express, Best Buy, DHL, Eddie Bauer, FirstCaribbean Int’l Bank, Grupo Posadas, JM Associates Federal Credit Union, LaQuinta, Scotiabank, and Visa.
As Managing Director, Bill Hanifin brings over 25 years experience encompassing customer centric marketing, payment systems, and corporate banking to the firm. Bill has expanded the potential of traditional Loyalty Marketing programs through his understanding of Social Media and has developed a knowledge base in Millennial marketing.
Bill is a Founding Member of the Customer Strategy Network and publishes his observations on Customer-Centric marketing on his blog Loyalty Truth (http://blog.hanifinloyalty.com).
The Millennial Generation (GenY) represents approximately 80 Million persons in the United States and Bill recently completed a one year research project studying how marketers can gain and retain brand preference of this highly important group. He is quickly becoming recognized as a thought leader in Marketing to Generation Y, and his leadership was recognized in being named to the Advisory Board of the Participatory Marketing Network.
An accomplished speaker and trainer, Bill is a requested presenter at industry trade conferences sponsored by SourceMedia, the Direct Marketing Association, Visa, The Loyalty Expo, and the Institute for International Research. He has led public and privately organized marketing workshops in the U.S., Canada, Latin America, EU, and Asia Pacific regions.
Bill serves as North American Contributing Editor for The Wise Marketer, a leading publication covering global news and opinion in the loyalty marketing industry, and is a prolific writer on the subjects of Millennial, Loyalty, and Relationship marketing. In addition to his blog Loyalty Truth, his articles and quotes have been published in American Banker, Colloquy®, Cards & Payments, Card Technology, Bankstocks.com, DM News, Fox News.net, Smart Money, and MSNBC.com. |
|
| Register Now |
Register for access to full articles written by CSN professionals and keep up with the latest from CSN markets around the world. It’s Free!
|
| Featured Articles |
|
|
|
Communicating with Frequent Flyers in the Digital Channel
Customer Growth LLC, a US based consultancy specializing in developing “Custom measurable marketing programs that create profitability”©, has released the results of a research study analyzing the use and impact of the email channel by airlines to communicate with members of their frequent flyer programs.
|
|
|