 Steve Cuno
Chairman, The RESPONSE Agency
A disconcerting thing happens when you measure the bottom-line impact of popular marketing methods. You find out that most of that award-winning creative stuff that everyone loves and “knows” is effective—isn’t. Some of it even drives sales down.
Steve Cuno champions measurable marketing. He is chairman and founder of the RESPONSE Agency, which hangs its hat on measurable advertising and direct marketing. The agency has a good handle on what works, what doesn’t, how to tell the difference, and how to build evidence-based campaigns with impact measured in dollars, not just popularity. RESPONSE Agency clients have included Wells Fargo, GE Money, Altius (Coventry) Health Plans, and others.
An internationally published direct marketing authority and popular convention speaker, Steve is the author of the book Prove It Before You Promote It: How to Take the Guesswork Out of Marketing (John Wiley & Sons, 2008).
Steve shares great thoughts on a range of marketing topics on his Response Agency blog.
For information about Steve, the book, or the RESPONSE Agency, contact Steve directly (801-352-9100 or Steve@ResponseAgency.com), or visit www.ResponseAgency.com. |