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 A highly respected, industry recognised expert with twenty plus years experience within the Loyalty/CRM Solutions Market, with specialist knowledge in all aspects of Loyalty Programmes, including strategy and operations. This includes all facets of Customer Management including basic customer acquisition schemes, Affinity Cards, single-brand programmes, co-branding, continuity campaigns and coalition/multi-partner programmes.
Within the Loyalty Programmes market some of the major programmes successfully implemented - including the design, development, implementation and management are Premier Points, Amex Membership Rewards, Shell Smart, Boots Advantage, Marriott Rewards and specific initiatives with Tesco, Sainsburys, Somerfield, LloydsTSB, Asda, ExxonMobil, GE Capital, American Airlines, Visa EMEA, House of Fraser and Microsoft. These schemes have required the development of a full awareness and understanding of Loyalty Platforms, Smart and Mag-Stripe Cards, Contact Centres, Rewards sourcing and fulfilment and data management.
Mike has recently reviewed and benchmarked over 35 global Loyalty Software Platforms and completed evaluation studies of capabilities on behalf of programme operators in the USA, UK, South Africa and Russia.
An effective communicator with excellent interpersonal skills and a track record of achievement in implementing change successfully and efficiently, based on a thorough understanding of the loyalty industry.
Mike is a Founding Member of the Customer Strategy Network.
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