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| Name: |
Tom Grimes |
| Position: |
President |
| Company: |
Exceleration Point |
| Industry: |
Data Analytics / Business Intelligence |
| Bio: |
Tom Grimes has 15+ years of financial services experience, with strong background in electronic payments and mortgages. His areas of expertise include new product and business development, business intelligence and analytics, and process improvement.
While working with Visa International, Tom created, launched and managed Platinum Visa Rewards, Visa’s proprietary loyalty program for upscale credit cardholders in Latin America and the Caribbean. The program, with fly-anywhere-any-time-any-airline flights and other travel rewards, is customized for each country and bank, and can be rolled out quickly to a bank’s cardholders. Tom was also on the core team that designed and launched Visa Platinum and Visa Infinite, Visa’s two most upscale credit cards. For these two products, Tom built the financial models, analytics, business cases, and operating regulations.
Tom has consulted for Scotiabank on new business and product initiatives for its Electronic Payment Services group. Working closely with the countries on strategy, he built the business cases and financial models for 5 new credit card products successfully launched in over 10 countries. These new products included MasterCard Black (MasterCard’s most upscale credit card), Visa Aero Platinum, and co-brand cards with PriceSmart (a Costco-type wholesale store) and Orange (a top cell-phone service provider in the Dominican Republic). Just as important, Tom recommended against launching some other products based on strategic, operational and profitability considerations and these were not brought to market. In addition, he consulted for Scotiabank’s loyalty group on the creation of its new proprietary AERO Platinum Rewards program, including reserve methodology and process, and on its new initiatives with Magna, a key co-brand partner in the Caribbean.
As a Vice President at Aames Home Loan, a direct mortgage lender, Tom managed process improvement and automation, strategic initiatives, analytics, business intelligence, and financial planning and analysis. Through automation and the data warehouse, he reduced by 80% the time it took to calculate and process incentives for operations and sales, and to produce operations’ monthly financial review and metrics package. He designed and implemented a new loan process and system changes to substantially increase operations productivity, while increasing accountability and loan quality. Working with the EVP of Sales, Tom also launched a marketing campaign targeting inactive brokers which resulted in $10 million in additional loan volume each month.
Fluent in Spanish and with broad experience across functional areas, Tom advises organizations from a strategic, operational, technological, and financial perspective, delivering clear and measurable results.
Website: www.excelerationpoint.com
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Communicating with Frequent Flyers in the Digital Channel
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