Bill Hanifin is Managing Director of Hanifin Loyalty LLC, a full service agency specializing in Customer Strategy, Social Loyalty, and Lifecycle Marketing. The agency has worked with leading brands in the airline, banking, hotel, retail, telecom, and business services sectors, transforming thought leadership into practical solutions across multiple geographic markets.

Hanifin Loyalty has its foundation in loyalty marketing, payment systems, and marketing technology and serves a range of client business objectives to improve customer engagement, account acquisition, customer retention, and deliver enterprise profitability.

Hanifin Loyalty has led the evolution of traditional loyalty marketing to incorporate social media and other digital communications channels, and also specializes in financial modeling to assess loyalty program profitability and to manage financial liability.

Over the years, Bill Hanifin has been involved in innovations in the payments and card rewards business. He has delivered training and workshops with Visa International to guide the integration of card rewards programs with EMV standard cards and worked with JPMorgan Chase as it introduced contactless cards in the U.S.

Bill created strategy and led implementation for the first merchant funded rewards program in the Caribbean and was part of the launch team for Bonus, a coalition loyalty program based in Peru. He currently provides advisory support to an early stage social shopping network in the U.S.

A partial client list includes BBVA Bancomer, Banco Popular Dominicano, ExxonMobil,FirstCaribbean Int’l Bank, JPMorgan Chase, Scotiabank, Visa, and Vitacost.com.

In addition to client facing work, Bill is a valued advisor to the loyalty supplier community and to financial interests seeking decision support relating to investments and acquisitions in the marketing services sector.

Bill serves as North American Contributing Editor for The Wise Marketer, is a member of the RetailWire Brain Trust, and publishes thoughts on customer centric marketing via his Loyalty Truth blog www.LoyaltyTruth.com. He is a Founding Member of the Customer Strategy Network

As Managing Director, Bill Hanifin brings over 25 years experience encompassing customer centric marketing, payment systems, and corporate banking to the firm. Bill has expanded the potential of traditional Loyalty Marketing programs through his understanding of Social Media and has developed a knowledge base in Millennial marketing.

Bill is a Founding Member of the Customer Strategy Network and publishes his observations on Customer-Centric marketing on his blog Loyalty Truth (http://blog.hanifinloyalty.com).

The Millennial Generation (GenY) represents approximately 80 Million persons in the United States and Bill recently completed a one year research project studying how marketers can gain and retain brand preference of this highly important group. He is quickly becoming recognized as a thought leader in Marketing to Generation Y, and his leadership was recognized in being named to the Advisory Board of the Participatory Marketing Network.

An accomplished speaker and trainer, Bill is a requested presenter at industry trade conferences sponsored by SourceMedia, the Direct Marketing Association, Visa, The Loyalty Expo, and the Institute for International Research. He has led public and privately organized marketing workshops in the U.S., Canada, Latin America, EU, and Asia Pacific regions.

Bill serves as North American Contributing Editor for The Wise Marketer, a leading publication covering global news and opinion in the loyalty marketing industry, and is a prolific writer on the subjects of Millennial, Loyalty, and Relationship marketing. In addition to his blog Loyalty Truth, his articles and quotes have been published in American Banker, Colloquy®, Cards & Payments, Card Technology, Bankstocks.com, DM News, Fox News.net, Smart Money, and MSNBC.com.