Hotel Loyalty Scheme Case Studies with focus on the Middle East
Loyalty Play Holdings Launches First Competitive Gaming Destination Powered by Frequent Flyer Miles
Loyalty program members can now use their miles and points to play casual games, compete, and win upgraded awards and prizes. Los Angeles, CA — (SBWIRE) — 01/05/2012 — Loyalty Play Holdings has launched PlayWithPoints.com, the …
3 Words for Loyalty Marketing in 2012
Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff. Chris wrote about…
Reward News Round-up: Air Miles Date Stamp
Air Miles sets expiry date on unused reward miles CP24, Canada - Dec 30, 2011 Tammy Frizzel, left, hands her Air Miles card to Newfoundland and Labrador Liquor Corporation (NLC) employee Paul Clarke in St. John’s, NL, on Monday, March 5, 2007. (CCNMATTHEWS PHOTO/AIR MILES Reward Program) TORONTO — One of Canada’s most popular … Air…
Airlines are Winning the Loyalty Game
Gamification was the hot buzz word this year for customer engagement, but how does it relate to frequent flyer programs? By Roger Williams Gamification is defined as “the use of game mechanics for non-game applications”. Businesses are making their websites and applications feel less like “transactions” and more like games – although some will argue…
Coupon Network Launches Innovative Video Rewards to Bring Branded Digital Content and Increased Savings to Consumers
ST. PETERSBURG, Fla., Dec 20, 2011 (BUSINESS WIRE) — CouponNetwork.com, a leading provider of digital and printable coupons powered by Catalina Marketing Corporation, is launching a new consumer savings solution called Video Rewards. This unique …
The Challenges of Loyalty Data – Will It Lose The Loyalty Brand?
Do loyalty schemes invade privacy? In a thoughtful article – Fiona points to the fact that as loyalty programmes rollout the use of loyalty data across social media and integrate with POS, they could loose their brand! as the loyalty brand disappears with the lose of loyalty card etc. It merely points I think to…
Payments and Loyalty Meet in the Mobile Handset
Whether transferring funds to a close friend or family member or remitting payment on a business invoice, we’ve all got to deal with the issues of money transfer. Payments are central to our lives and how we pay has cost implications for both the merchants we patronize and our own personal budgets. Today I’m not…
[Tech Crunch] Travel Rewards Redemption Company ezRez Buys Social Loyalty Check-In App Topguest
ezRez, a software company that develops white-label travel commerce and loyalty redemption platform and a loyalty payments engine for digital wallets, has acquired social loyalty rewards startup Topguest. Financial terms of the deal were not disclosed. [This story from TechCrunch, to visit please click here] – As we’ve written in the past, Topguest is a…
First Loyalty Programme for Australia’s Sports and Entertainment Industries
Australian-owned event and incentive specialist, cievents, has created the country’s first loyalty program for the entertainment and sports travel industry. Developed by ciloyalty, cievents’ loyalty division, the program targets Stage and Screen clients including sports organisations and teams, and companies operating in the film, television, broadcasting, performing arts, music, fashion and creative media sectors. Backstage…
