Today Groupon announced Groupon Rewards, a new program allowing consumers to unlock special Groupon deals from their favorite local businesses through repeat visits. Consumers earn rewards at participating merchants simply by paying with the credit or …
The Russian Loyalty Market – A Perspective
By Elena Naumchik, CRM & Loyalty Consultant, Moscow. Implementing a customer loyalty program may be a waste of time and money if it’s not done with a strong customer value proposition, efficient support, and a good understanding of market’s needs. To illustrate this, let’s take a discount. Give a lower price than your competitors and…
Key Factors for Successful B2B Programmes
Loyalty programmes form a pivotal part of the marketing and communication mix for many Business-to-Business organisations – but what constitutes a successful loyalty programme? The importance of customer loyalty is quite simple – a company which retains its customers will invariably make higher margins at a lower cost than those who are constantly spending…
A New Shortcut to Becoming a Loyalty Expert!
Loyalty is a strange industry, the ever evolving customer drives the need to have an ever evolving loyalty strategy in place but who is the expert in your company with the responsibility to drive this? Most people in the loyalty industry have learned their trade on the job, picking up pointers from colleagues, learning from…
CSN Introduces Loyality Check Evaluation Tool
The Customer Strategy Network (CSN) has launched a new evaluation service called ‘Loyality Check’ to help brands that are operating loyalty and rewards programmes to demonstrate both the effectiveness and profitability of their initiatives. The service provides an unbiased assessment of every aspect of programme operations and provides measurement, insights, and recommendations to help improve…
Loyalty Asterisk™ – Part 2
It seems that over the relatively short 30 year history of the Loyalty Marketing business, marketers have steadily exhausted their reservoir of creativity and increasingly relied on the Loyalty Asterisk™ to make up ground. During the recent economic downturn in the U.S., marketers widely employed the Loyalty Asterisk™ to reduce program costs. The tactics included…
Technology Selection Tools
Methodology Customer Strategy Network use a tested methodology for loyalty and rewards platform evaluation and selection. The identification, evaluation, and scoring of suppliers offering comprehensive outsourcing of the services needed to operate a loyalty programme is based on the following Key Decision Factors: Requirements Gather and document full requirements to meet existing operational needs of the…
Platform Benchmarking Report
Wednesday January 19, 2011 Following a new benchmarking study of 51 global customer loyalty platforms including the leading solution providers and programme operators in the coalition, single-operator and B2B markets, the key weaknesses were still found in bonussing capabilities, rewards and fulfilment, programme management tools and performance measurement, according to Mike Atkin of MJA Associates….
Why Are Loyalty Programmes so Boring ?
Enhancements in technology are enormous and can enable Loyalty Programme Managers to create some exciting and motivating offers to their Members, in turn developing true Loyalty and, at the same time, put some fun into their programmes. So why are Loyalty Programmes so boring, predictable and just…all the same? Why, as an ‘empty nester’ do…
New Zealand Visit
Mike has just returned from a visit to Auckland New Zealand where he spent a week with fellow CSN Partner, Graeme Thomson of Premium Group. Mike appeared on NZ TV to discuss global loyalty programmes, held a breakfast briefing with leading loyalty programme operators and had several meetings with clients and prospects in the region….
