The Demise of Surveillance Capitalism

The Demise of Surveillance Capitalism

And the Rise of First Party Customer Data… “Surveillance capitalism’s actual customers are the enterprises that trade in its markets for future behavior.”1 Being generous, the motive for organisations like Google and Facebook covertly capturing and analysing our...

Customer Engagement and Return on Loyalty

It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The idea that the intensity of connection to your brand varies by customer became important as relationship marketing became important;...

Guess what? Loyalty Programs do Make Money

Every now and then we come across a piece of loyalty research that makes us stop and quote Homer Simpson; ‘Doh!’, as it is such an obvious, good idea. That is what happened when we read “The effects of loyalty program introduction and design on short- and long-term...