by David Parsons | Aug 9, 2022 | Uncategorized
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s Attorney General recently held a Data Privacy Day1 to draw more attention to the consumer data rights enshrined in the...
by David Parsons | May 11, 2022 | Uncategorized
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are complex, subtle, and fluid. And they occur in the context of an industry which is being disrupted. The rate of change is particularly...
by David Parsons | May 11, 2022 | Uncategorized
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members who purchase through the program / with the program’s card. Cashrewards is a good Australian example, ASX-listed...
