Choice Hotels is aiming to make life a little more rewarding on the road in 2021 for members of its frequent guest loyalty program, Choice Privileges, with Elite Status qualifications being reduced to earn benefits faster.
The new reduced requirements are intended to make it easier for loyalty program members to achieve and maintain elite status. That way, they can take advantage of all the benefits available while knowing they are free to travel whenever ready.
The new requirement include:
- 2021 Elite Status Requirements
Reducing the number of nights members are required to stay in 2021 to qualify for elite status in 2022. They can now achieve: Gold status after staying seven nights, as opposed to 10 nights; Platinum status after staying 15 nights, as opposed to 20 nights; and Diamond status after staying 25 nights, as opposed to 40 nights.
- Extensions for Gold, and Platinum and Diamond Members
As previously announced, all Elite Choice Privileges members will maintain their current Elite status through December 31, 2021, regardless of travel activity in 2020. Members who have stayed at least five nights between June 1 and Dec. 31, 2020, will maintain their upgraded Elite status through Dec. 31, 2021.
Choice continues to offer its Status Match program, which allows its loyalty members to match their elite status from another major hotel rewards program to the Choice Privileges program. With nearly 100% of Choice’s domestic hotels continuing to operate, Status Match provides members with an added opportunity to make the most of their stays.
Choice Privileges members can redeem their points in various ways, including for gift cards on everyday essentials like groceries, as well as donating points toward charitable causes and organizations.
“We cannot thank our 47+ million loyalty members enough for continuing to choose to stay with us during these challenging times – ranging from essential and frontline workers to families on road trips. Further, they have been unbelievably generous throughout the pandemic by donating over 50 million points to charitable causes we support, including Serta’s “Stay Home, Send Beds” initiative, the International Franchise Association’s “Franchising Gives Back” program, and organizations such as Operation Homefront and the American Red Cross,” said Jamie Russo, vice president, loyalty programs and customer engagement, Choice Hotels.