Customer Strategy Network News and Blog

There was a 50% year-on-year increase in consumer digital spending in the 2020 holiday shopping season, making it one of the biggest digital holiday shopping seasons to date, according to the 2020 Holiday Shopping Report from CRM provider Salesforce. This article is...

Small and extra-small CPG manufacturers' and retailers' own brands gained US market share over larger players during 2020, according to research from IRI. In fact, of the CPG industry's US$933 billion of total US sales in measured channels in 2020, large manufacturers...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Seven out of ten customers demonstrate deeper loyalty to financial services...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! A large majority (77%) of CEOs said they will fundamentally change how...

Market dynamics are shifting fast and furiously to mobile shopping, increasingly challenging brands to get ahead of the ever-changing consumer, according to Bill Bloom, CEO and Founder of FastFocus, who here explains the basis and benefits of a useful marketing tool...

Some 35% of consumers would be willing to leave their preferred grocers for others that allow them to pay in-store in a touchless manner, according to an analysis of data from Pymnts.com and digital payment solutions firm ACI Worldwide. This article is copyright 2021...

Despite customer experience being the key battleground for brands, a study by experience analytics company Contentsquare has found that only 15% of consumers are happy with their online shopping experiences. This article is copyright 2021 The Best Customer Guide. The...

Challenges facing customer service centers are resulting in increased consumer frustration and missed opportunities for brands to build trust and loyalty, according to a survey by conversational service automation company Uniphore. This article is copyright 2021 The...

The effects of the COVID-19 pandemic are set to have long-term impacts on the retail sector and will disrupt consumer shopping behaviors and their priorities in the forthcoming year through to 2025, according to a report from Edge-by-Ascential's research and data...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! There are several significant pandemic-induced shifts in consumer behaviour...

Bluedot, a company which provides location technology for mobile apps has researched and published five key retail industry trends and predictions expected to emerge in 2021. This article is copyright 2021 The Best Customer Guide. These key trends and predictions for...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Wynn Las Vegas has announces the debut of its Wynn Rewards customer loyalty...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! The upscale resorts operator The Excellence Collection has announced 'The...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Choice Hotels is aiming to make life a little more rewarding on the road in...