South Africa wins big at the 2023 International Loyalty Awards.
Cape Talk Radio - Views and News with Clarence Ford Cape Talk Views & News with Clarence Ford interviews Amanda Cromhout on South Africa winning big at the 2023 International Loyalty Awards. Listen here
INTERNATIONAL LOYALTY AWARDS 2023: PERSONALITY OF THE YEAR
Truth’s CEO, Amanda Cromhout, recognised as Loyalty Personality of the Year at this year's International Loyalty Awards. Read Amanda’s interview with the International Loyalty Awards for Loyalty Personality of the Year. Download
The Future of Loyalty Programs
The Point Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will dramatically restrict how customer data can be harvested for digital marketing. The deafening ‘whoomph’ as first-party data fills this...
Loyalty Trends from the International Loyalty Awards Finalists 2023 – Amanda Cromhout
I recently listened to the fascinating discussion between David Parker, Chair of the judging panel for the International LoyaltyAwards and Paula Thomas on Paula’s Let’s Talk Loyalty podcast. Here is my take out having listened to the podcast:- Top global loyalty...
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker): “Barkeeper, your best Champagne!” gestured the Loyalty Program Manager. Bartender: “What’s the occasion?”...
Congratulations to CSN Partner Miya Knights for featuring on the list of top 100 Retail Technology Influencers!
Retail Technology Innovation Hub has scoured the retail technology world to find the most influential figures for this comprehensive list of people and trends that shape the industry and help drive it forward.The convergence of retail technology and customer loyalty...
Insight Story: How do you make AI work for you?
Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a huge competitive advantage for your business. Listen to the discussion here
Cape Talk Radio: The Money Show with Bruce Whitfield
Amanda Cromhout, Truth's CEO, explains the reason behind Blind Loyalty, encouraging the loyalty industry to join her on this crusade. Listen to the interview here
Industry Era: Top 10 promising CEOs
Amanda Cromhout, Truth's CEO, was featured in the Industry-Era magazine as one of the Top 10 promising CEOs. Click here for the full article
Customer Centricity Corner with Peter Lavers: B2B webinar
Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth and Mark Maclure from Stream Loyalty, a tech-enabled loyalty team on what they would describe as good loyalty practice in B2B....
Let’s Talk Loyalty #303: Loyalty Insights from South Africa – 2022 Truth & BrandMapp Loyalty Whitepaper
This episode features one of our favourite ongoing loyalty research studies – the South African Loyalty Whitepaper from Truth and BrandMapp. Listen here...
ecommerce.co.za: Customer loyalty trends for 2023
In this article Truth’s CEO, Amanda Cromhout, writes about the customer loyalty trends for 2023. by Amanda Cromhout: CEO at Truth and author of the annual Truth & BrandMapp South African Loyalty whitepaper. If you'd like to develop a world-class loyalty programme...
Let’s Talk Loyalty #264: Let’s Talk Loyalty is 3 Years Old – Birthday NEWS Announcement
In this show of Let’s Talk Loyalty features an exciting announcement about how we’re growing the show, now that we’re three years old and all grown up! Listen here...
Cherry Flava: A look at the South African loyalty landscape with Amanda Cromhout: Episode #26
On this show we are talking about loyalty in South Africa and more specifically the trends and changes happening in the loyalty program space with Truth CEO, Amanda Cromhout....
Cape Talk Radio: Afternoon Drive with John Maytham
Amanda Cromhout, the Chief Executive of Truth joins John Maytham to chat more about a study that provided a snapshot of the loyalty habits to show that more consumers are consistently using loyalty programmes to ease their spending costs....