Customer Strategy Network News and Blog

The Future of Loyalty Programs

The Future of Loyalty Programs

The Point​ Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will dramatically restrict how customer data can be harvested for digital marketing. The deafening ‘whoomph’ as first-party data fills this...

Is Your Loyalty Program Betraying You?

Is Your Loyalty Program Betraying You?

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker): “Barkeeper, your best Champagne!” gestured the Loyalty Program Manager. Bartender: “What’s the occasion?”...

ecommerce.co.za: Customer loyalty trends for 2023

In this article Truth’s CEO, Amanda Cromhout, writes about the customer loyalty trends for 2023. by Amanda Cromhout: CEO at Truth and author of the annual Truth & BrandMapp South African Loyalty whitepaper. If you'd like to develop a world-class loyalty programme...

Cape Talk Radio: Afternoon Drive with John Maytham

Amanda Cromhout, the Chief Executive of Truth joins John Maytham to chat more about a study that provided a snapshot of the loyalty habits to show that more consumers are consistently using loyalty programmes to ease their spending costs....

Calling all Customer Loyalty Marketers

Calling all Customer Loyalty Marketers

To help us improve our global services please contribute to our short survey.It only has three questions and takes less than a minute to complete.The survey results will be published here on Linkedin so please look out for the results.Thank You!The Customer Strategy...

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