Customer Centricity Corner with Peter Lavers: B2B webinar
Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth and Mark Maclure from Stream Loyalty, a tech-enabled loyalty team on what they would describe as good loyalty practice in B2B....
Let’s Talk Loyalty #303: Loyalty Insights from South Africa – 2022 Truth & BrandMapp Loyalty Whitepaper
This episode features one of our favourite ongoing loyalty research studies – the South African Loyalty Whitepaper from Truth and BrandMapp. Listen here...
ecommerce.co.za: Customer loyalty trends for 2023
In this article Truth’s CEO, Amanda Cromhout, writes about the customer loyalty trends for 2023. by Amanda Cromhout: CEO at Truth and author of the annual Truth & BrandMapp South African Loyalty whitepaper. If you'd like to develop a world-class loyalty programme...
Let’s Talk Loyalty #264: Let’s Talk Loyalty is 3 Years Old – Birthday NEWS Announcement
In this show of Let’s Talk Loyalty features an exciting announcement about how we’re growing the show, now that we’re three years old and all grown up! Listen here...
Cherry Flava: A look at the South African loyalty landscape with Amanda Cromhout: Episode #26
On this show we are talking about loyalty in South Africa and more specifically the trends and changes happening in the loyalty program space with Truth CEO, Amanda Cromhout....
Cape Talk Radio: Afternoon Drive with John Maytham
Amanda Cromhout, the Chief Executive of Truth joins John Maytham to chat more about a study that provided a snapshot of the loyalty habits to show that more consumers are consistently using loyalty programmes to ease their spending costs....
Truth and BrandMapp 2022 South African Loyalty Whitepaper
To download the Truth & BrandMapp 2022 South African Loyalty Whitepaper, please click on the following link: https://truth.co.za/articles/whitepapers/
Calling all Customer Loyalty Marketers
To help us improve our global services please contribute to our short survey.It only has three questions and takes less than a minute to complete.The survey results will be published here on Linkedin so please look out for the results.Thank You!The Customer Strategy...
Who will provide the Customer Loyalty Programs of the future?
We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver many the ongoing engagement features associated with a customer loyalty program.But where else could I look if I wanted to build a...
What Exactly is a Customer Loyalty Strategy?
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations,...
Why all customer loyalty programs should be automated.
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most importantly, places a current or predictive value on every member who visits your website, views each individual pages, clicks a...
How much is Point-of-Sale data worth?
Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level: syndicated data, delivering aggregate insights across market sectors. For example; telling you that product A sold more...
The 2022 South African Loyalty Landscape
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th edition of the whitepaper and as every year, it highlights ongoing loyalty trends and new insights, relevant not only to the South...
We are here to help
Our roster of tenured global experts in the fields of loyalty tech, strategy, partnerships, research, customer proposition and engagement as well as accounting and liability management are here to help. If you are a program operator looking to: ? Benchmark your...
ALA Annual Loyalty Insights Report
“The Australian Loyalty Association (ALA) was established to providethought leadership, education, and networking opportunities to thoseworking in the loyalty industry. With our unique knowledge of the Australianloyalty landscape, the ALA is proud to deliver our first...