Customer Strategy Network News and Blog

The COVID-19 pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare. This article is copyright...

United Airlines has introduced three new promotions that allow eligible MileagePlus Premier membersto 'Pick Your Path', depending on their upcoming travel plans. This article is copyright 2021 The Best Customer Guide. The new promotions give members the chance to fast...

While it's easy to look at any business and list maybe a dozen starting points for building a better and more effective Customer Experiencestrategy, researchers from The Marketing Factbook have identified the 42 top areas - dubbed 'CX Keys' - with which businesses can...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! The global pandemic led to sweeping improvements in return on ad spend and...

Consumers are eager to shop, eat out and travel after a year of COVID-19 restrictions, according to research from global payments company Blackhawk Network. This article is copyright 2021 The Best Customer Guide. With an estimated US$1.7 trillion in excess savings...

In an effort to advance the health and well-being of communities across the U.S., Walgreens has unveiled a new myWalgreens donation feature which allows myWalgreens members to donate Walgreens Cash rewards directly to local nonprofits in their community via...

As consumers increasingly look for digital payment and gifting options, a study by NAPCO Research has found that top retailers still have room to grow when it comes to keeping up with consumer demand for contactless options. This article is copyright 2021 The Best...

Customer loyalty is any brand's most precious resource, according to the 2021 Loyalty Barometer Report from Merkle, which examined how consumers feel about loyalty and rewards programs and where brands should pivot to accommodate fluctuations in consumer preferences....

Consumers are more empowered and knowledgeable than ever before, and each customer expects the brand to anticipate their needs and securely deliver relevant content on the channel and device of their choice, according to Frost & Sullivan's thought leadership...

Over the past year, and thanks in general to the Covid-19 pandemic, consumer behaviours have continued to shift - and so have the ways in which brands interact with their customers, according to a customer experience and communications study from global Fintech...

It seems that 2020 pushed even the most reluctant consumers into the world of digital, virtual experiences, with services such as e-documentation, video calls, and tele-healthcare often becoming the only way to do business for many, according to the 'How 2020 Shifted...

Brand partners have reported a 74-times return on investment (ROI) using mobile marketing solutions, according to a report from direct-to-consumer mobile engagement provider Vibes, which has been helping brands in retail, quick service restaurants, financial services...

There's no doubt that customer loyalty is married to a good Customer Experience. Break one and you'll break the other. Strengthen one and you'll strengthen the other. But while it sounds simple enough, making meaningful and profitable changes to your customer...

While consumer sentiment remains in recovery mode from the global health and financial crisis that started in 2020, an IRI 'Consumer Connect' survey has found that consumers' self-reporting of their financial health in Q1 2021 is on par with pre-pandemic Q1 2020...