Air Canada’s Aeroplan to be revamped and relaunched
Air Canada has now revealed the final details of its soon-to-be-transformed Aeroplan loyalty program, outlining the program attributes and credit card benefits members can enjoy when the new program launches on 8th November 2020. This article is copyright 2020 The...
Digital ad spending grows despite the tough economy
Many digital advertisers around the world have been increasing their ad investments, according to the Q2/2020 Google and Facebook Ads Benchmark Reports from Tinuiti, which regularly examine the digital ad spending managed by the company across three primary channels -...
CX scores remain stable despite pandemic problems
Around one in ten Canadian brands (11%) significantly improved their CX Index scores in the year from 2019 to 2020, according to Forrester's 'Canada 2020 Customer Experience Index'. This article is copyright 2020 The Best Customer Guide. The CX Index also revealed...
Unobtrusive Measures: What consumers aren’t telling you
I was making lunch the other day and the term "unobtrusive measures" leapt to mind. Why? Because the supermarket had tuna on sale, three cans for five dollars. Sixty-seven percent off the usual price. So, a real deal, if you like tuna, which I do. This article is...
Consumers will defect for a promise of better privacy
US consumers want to switch to businesses that prioritize data rights but are frustrated with current practices, according to the new 'Data Privacy Feedback Loop' series of studies from data privacy infrastructure provider Transcend, which examined consumer...
Could privacy be the best customer loyalty scheme differentiator?
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! Although consumers remain concerned about sharing personal data with...
Sales Processes Are Adapting to COVID-19
Sales methods and techniques have seen rapid changes in recent years, and much more acutely so in the last few months, suggesting that traditional sales methods are now largely outdated and ineffective, according to a report from cloud CRM vendor, Really Simple...
North Americans are losing faith in credit card issuers
US credit card users seem to be losing faith that their card issuers will actually "be there" for them when they need it most as the COVID-19 pandemic continues to tug hard at consumer confidence, according to the J.D. Power 2020 US Credit Card Satisfaction Study...
Canadians to spend less on non-essential goods
The majority (70%) of Canadian consumers have reported a shift in product preferences at the start of the pandemic that doesn't show signs of changing, according to the EY Future Consumer Index survey. This article is copyright 2020 The Best Customer Guide. From...
Customer satisfaction drops for social media & digital news
When the COVID-19 pandemic ramped up in the United States in March 2020, visits to general news websites skyrocketed and social media usage surged. Yet, even before the pandemic sent traffic soaring across the e-business segment, customer satisfaction overall has been...
Pandemic significantly alters customers’ brand allegiances
The ongoing pandemic - both medical and economic, in fact - has significantly altered customers' brand allegiances, with 20% of brands with the greatest customer loyalty being new contenders in the 2020 edition of the 'Top 100 Loyalty Leaders List' from Brand Keys....
Why loyalty programs are still critical to retail success
The habits of consumers shopping at convenience stores ('C-stores') are shifting across the board amid the backdrop of the global pandemic, according to a study by retail and fuel solutions provider PDI Software. This article is copyright 2020 The Best Customer Guide....
Most of us have returned to non-essential in-store shopping
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! With COVID-19 lockdown measures around the world easing, just under...
27% Of brand loyalty is at risk following pandemic
Twenty-seven percent of consumers surveyed by Simplr in the company's June 2020 State of CX study said customer service wait times on digital channels during COVID-19 had actually caused their brand loyalty to waver. This article is copyright 2020 The Best Customer...
Air Miles Canada adds Spotify to its rewards list
The AIR MILES Reward Program has announced the addition of multiple, market-leading brands to its Rewards portfolio, including Spotify, providing Collectors with more ways to use Miles on the brands they love. This article is copyright 2020 The Best Customer Guide....