Customer Strategy Network News and Blog

In the face of unprecedented health and economic disruption caused by the COVID-19 pandemic, millennials and Gen Zs express resolve and a vision to build a better future, according to a survey by Deloitte. This article is copyright 2020 The Best Customer Guide. The...

Despite COVID-19's numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak, according to a special...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! The brand trust research team at the Gustavson School of Business in Canada...

Businesses live or die by customer loyalty. And we have always believed the key to customer success and loyalty is engaging with customers through a combination of in-person and online meetings. But if online meetings are the only option, could client relationships,...

According to Forrester's US 2020 Customer Experience Index (CX Index') rankings, 27% of brands improved their CX Index scores over the past year, a significant jump compared to previous years marked by minimal gains. Factors contributing to the increase in scores this...

Household consumer packaged goodsspending in May 2020 was up 21% compared to May 2019, but not quite as impressive as the year-over-year increase in April 2020 (+29%) or March (+36%). These findings are part of data released by CPG advertising effectiveness firm...

Wyndham Rewards, the loyalty program of Wyndham hotels, has announced it is relaxing requirements for earning Member Levels (status) in 2020, reducing the number of nights members need to stay by 40%. This article is copyright 2020 The Best Customer Guide. Wyndham...

Pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and brands - and many US shoppers plan to stay with their new-found alternatives, according to "Shoppers' Response to COVID-19...

The majority of Americans (87%) are comfortable sharing personal and lifestyle-focused data for the benefit of lower insurance premiums, according to an insurance industry study conducted by DXC Technology. This article is copyright 2020 The Best Customer Guide. As...

Mars and Venus are still in opposition in the realm of customer experience. A recent survey by Genesys, a global provider of cloud customer experience and contact center solutions, has found that men and women have different expectations when it comes to good customer...

Despite the fact that there is a strong correlation between Customer Experience (CX) and business growth, and despite having access to more customer data than ever before, many companies continue to struggle to harness that data to meet customer experience...

There is currently strong agile marketing adoption across most types of organization, with 89% currently implementing agile marketing in some function or team, according to the Q2 2020 Customer Engagement Report from data-driven performance marketing agency Merkle....

DaySmart Software, a provider of business management software for small businesses, has published survey findings that reveal what consumers prioritize when finding their go-to professional service providers - specifically in the hair and nail, pet service (pet...