Customer Strategy Network News and Blog

Why Customers Should Love Your Brand

Why Customers Should Love Your Brand

Customer loyalty is an outcome that can be measured, managed and grown. Companies with higher levels of customer loyalty are more valuable as their customers shop more frequently, spend more frequently, stay longer and become strong advocates for the brand. But some...

Amanda Cromhout interviewed on eNCA

Rising living costs mean consumers can’t afford to pass up an opportunity to save a buck or two. South Africans have taken to loyalty rewards programmes. And it seems local rewards programmes stack up with the best in the world. Three SA brands took top honours at the...

The Future of Loyalty Programs

The Future of Loyalty Programs

The Point​ Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will dramatically restrict how customer data can be harvested for digital marketing. The deafening ‘whoomph’ as first-party data fills this...

Is Your Loyalty Program Betraying You?

Is Your Loyalty Program Betraying You?

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker): “Barkeeper, your best Champagne!” gestured the Loyalty Program Manager. Bartender: “What’s the occasion?”...

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