Customer Strategy Network News and Blog

ecommerce.co.za: Customer loyalty trends for 2023

In this article Truth’s CEO, Amanda Cromhout, writes about the customer loyalty trends for 2023. by Amanda Cromhout: CEO at Truth and author of the annual Truth & BrandMapp South African Loyalty whitepaper. If you'd like to develop a world-class loyalty programme...

Cape Talk Radio: Afternoon Drive with John Maytham

Amanda Cromhout, the Chief Executive of Truth joins John Maytham to chat more about a study that provided a snapshot of the loyalty habits to show that more consumers are consistently using loyalty programmes to ease their spending costs....

Calling all Customer Loyalty Marketers

Calling all Customer Loyalty Marketers

To help us improve our global services please contribute to our short survey.It only has three questions and takes less than a minute to complete.The survey results will be published here on Linkedin so please look out for the results.Thank You!The Customer Strategy...

What Exactly is a Customer Loyalty Strategy?

What Exactly is a Customer Loyalty Strategy?

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys.  If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations,...

Why all customer loyalty programs should be automated.

Why all customer loyalty programs should be automated.

A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most importantly, places a current or predictive value on every member who visits your website, views each individual pages, clicks a...

How much is Point-of-Sale data worth?

How much is Point-of-Sale data worth?

Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level: syndicated data, delivering aggregate insights across market sectors.  For example; telling you that product A sold more...

The 2022 South African Loyalty Landscape

INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th edition of the whitepaper and as every year, it highlights ongoing loyalty trends and new insights, relevant not only to the South...

We are here to help

We are here to help

Our roster of tenured global experts in the fields of loyalty tech, strategy, partnerships, research, customer proposition and engagement as well as accounting and liability management are here to help. If you are a program operator looking to: ? Benchmark your...

ALA Annual Loyalty Insights Report

“The Australian Loyalty Association (ALA) was established to providethought leadership, education, and networking opportunities to thoseworking in the loyalty industry. With our unique knowledge of the Australianloyalty landscape, the ALA is proud to deliver our first...

The Power of Partnerships

The Power of Partnerships

Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty. They help in at least these 4 areas. Promotion Partner promotion opportunities include advertising and...

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