Loyalty app provider Fetch Rewards has signed partnerships with Burger King, Panera and Papa John’s as it expands the app’s reward offerings into the restaurant category.
The strategic move into restaurants — and the decision to partner with these three leading national restaurant brands — reflects a clear demand from the Fetch Rewards user base of more than 10 million people who use the app to submit receipts and earn rewards on their purchases.
Best known for offering rewards on groceries and household goods, Fetch Rewards experienced an unprecedented increase in restaurant receipt uploads over the past year. In 2021, Fetch shoppers have snapped 78 million restaurant receipts totaling US$1.2 billion in purchases, with quick-service restaurants comprising 69% of those transactions.
When Fetch looked into the data, the story was clear: receipts from Burger King, Panera, and Papa John’s were being submitted in high numbers. Fetch shoppers were voting with their receipts, and Fetch saw an opportunity to create more powerful connections with those restaurants and to reward diners for their restaurant purchases.
“Fetch Rewards shoppers asked for restaurant rewards and we’re delivering,” said Wes Schroll, CEO & founder of Fetch Rewards. “Burger King, Panera, and Papa John’s are the perfect partners to kick off our entry into the restaurant space, because Fetch shoppers have demonstrated strong affinity for these three iconic brands.”
How people interact with restaurants has shifted over the past two years, with 74% of people visiting drive-throughs either the same amount or more often than usual, according to Bluedot’s 2021 Report entitled The State of What Feeds Us II. And, in turn, national restaurant brands are looking for new ways to understand how customers are dining and implementing new strategies to enhance the dining experience by providing a brighter, more engaging payoff – and rewards that follow customers home.
“In today’s competitive landscape, it’s the brands that excite shoppers and connect with them that usually win. And that’s what we’re helping these brands do,” said Jason Marker, Chief Growth Officer at Fetch and former president of KFC US and former CEO of CKE restaurants. “We’ve found enormous success within the CPG rewards space, and we’re excited to do the same for restaurants.”
Fetch Rewards claims more than 10 million monthly active users who have to-date submitted nearly 1.8 billion receipts and earned more than US$212 million in rewards. Fetch allows users to upload printed receipts and e-receipts and earn points that can be redeemed for free gift cards to hundreds of popular retailers, restaurants and more.
