Chayya Bassi

Co Founder & Chief Loyalty Consultant, Quick Brown Fox Consulting

Customer Loyalty Marketing

 OFFICE 404, BUILDING B, AL SAHA OFFICES, SOUK AL BAHAR, BURJ KHALIFA DISTRICT, P.O BOX 487177, DUBAI, UAE

 +971 50 457 2627

 cb@qbfconsulting.com

 http://https://www.qbfconsulting.com/


 https://www.linkedin.com/in/chayya-bassi-7283b611/

About Chayya…

CHAYYA BEGAN HER CAREER IN THE UK, WORKING ACROSS VARIOUS FUNCTIONS  IN THE  HOSPITALITY INDUSTRY FOR 15 YEARS . HER STRONG WORK ETHIC AND FOCUS TOOK HER TO INDIA WHERE SHE SET UP THE REGIONAL OFFICE FOR REGUS  LUXURY SERVICED OFFICES BEFORE MOVING TO THE UAE IN 2007 AND JOINING EMAAR’S COMMUNITY FITNESS BRAND, HAYYA!

KNOWN AS “CHAYYA FROM HAYYA” SHE HELPED DRIVE CUSTOMER RELATIONSHIPS, MEMBERSHIPS (ACQUISITION AND RETENTION) AND MARKETING; INCREASING MEMBERSHIPS/ REVENUE BY 60% YEAR ON YEAR.

SHE WAS GIVEN CHARGE OF THE EMAAR GIFT CARD IN 2012 AND TASKED WITH BRINGING A “BRAND-WIDE” LOYALTY PROGRAM TO MARKET.

CHAYYA HAS LED THE END-TO-END CREATION, DEVELOPMENT, BRANDING AND LAUNCH OF U BY EMAAR (GROUP LOYALTY PROGRAM), AND CONTINUES THE DAY-TO-DAY MANAGEMENT

OF THE PROGRAM ALONG WITH A PAN-EMAAR GIFT CARD OFFERING. HER COLLABORATION WITH VISA AND EMIRATES NBD HELPED BRING AN AWARD-WINNING CREDIT CARD TO MARKET.

TODAY CHAYYA IS A CO-FOUNDER OF QUICK BROWN FOX CONSULTING: A CUSTOMER EXPERIENCE, RELATIONSHIP & LOYALTY CONSULTANCY SPECIALISING IN CREATING PROFITABLE CUSTOMER RELATIONSHIPS FOR THEIR CLIENTS

CHAYYA’S FLAWLESS TRACK-RECORD IN PROJECT DELIVERY COMES FROM A SOLID, OBJECTIVE LED, COMMERCIALLY ORIENTED APPROACH,  HER ABILITY TO FORM AND MOTIVATE CROSS FUNCTIONAL TEAMS IN HIGH-PRESSURE ENVIRONMENTS AND MANAGE KEY STAKE-HOLDER EXPECTATIONS.

Chayya‘s Blog…

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