Fen Lim

About Fen…

Fen Lim is a seasoned marketing consultant with over 15 years of experience driving customer engagement, retention, and revenue growth for B2B and B2C companies across various sectors. Her expertise encompasses data-driven marketing strategy, digital marketing, loyalty program development and implementation, market research, and comprehensive campaign management. She possesses a proven track record of success in designing, launching, and managing impactful loyalty programs for telecommunications companies and in both Europe and Asia.

Throughout her career, Fen has held leadership positions at prominent organizations such as U Mobile and Maxis Berhad. Currently, she operates as a marketing consultant at 2P Consultancy, consistently delivering exceptional results and significantly increasing revenue and customer lifetime value for her clients. Her contributions extend beyond strategic planning to encompass effective team leadership, meticulous budget management, and seamless cross-functional collaboration.

Fen holds an MBA and a Bachelor's degree in Mass Communication and is a certified Loyalty Marketing Professional (CLMP). She is adept at partnering with businesses to develop and implement innovative, results-oriented marketing strategies that drive sustainable growth and enhance brand performance.