, Marketing Strategists LLC
Certified Loyalty Marketing Professional (CLMP)
A lifelong Marketing professional, Mike brings more than 40 years of experience to the Loyalty Marketing industry. Throughout his career, he has designed, launched, operated, and analyzed over 100 individual loyalty programs across all vertical markets. His experience covers more than 15 different countries in all geographic regions of the world. He is US-based.
Mike is a Partner in the Wise Marketer Group and he leads the Loyalty Education effort for the Loyalty Academy. An original partner of the Customer Strategy Network, he has published numerous articles, research studies, and white papers covering all aspects of data-driven marketing programs which seek to change customer behavior.