Dean of The Loyalty Academy, The Loyalty Academy & The Wise Marketer Group
Customer Loyalty Marketing
48 year veteran of the Marketing Services industry with deep knowledge of the Loyalty Marketing space. Certified Loyalty Marketing Professional (CLMP) and Dean of The Loyalty Academy. Currently operate a specialized consulting practice assisting clients in the design, financial assessment, technical enablement and on-going enhancement of consumer and B2B loyalty, incentive and rewards programs. Also support many Marketing Services firms in the loyalty and database area with strategic planning, sales/marketing planning/projects, competitive analysis, new market and new product/service assessments. Noted adviser to private equity and investment analysts in investigating, understanding and profiling Marketing Services firms who represent potential investment opportunities. Veteran of one IPO; one M&A.
Extensive International experience. Well noted speaker and author in the loyalty arena. Director of Education for The Loyalty Academy and Partner, The Wise Marketer Group. Member of the Board of Directors for Reward Paths, LLC. Member of The Customer Strategy Network.
Specialties: Heavy experience in the following markets - Financial Services, Retail, Gaming, Hotel and Hospitality, Entertainment, Telecommunications and Technology, Energy Efficiency, Consumer Packaged Goods, B2B and Healthcare.