With over twenty-five years sales & marketing experience, Paula specializes in loyalty marketing content creation and consulting for blue chip clients - advising and managing consumer loyalty propositions, strategy and operations.
Originally from Ireland, she is particularly passionate about innovation and using digital solutions to drive consumer behaviour.
She excels in simplifying the loyalty customer journey and ensuring an exceptional user experience. Her strategic approach is designed to ensure her client’s programmes achieve their commercial KPI’s.
Paula’s clients have included Telefonica O2 (Priority Moments programme in Ireland), Electric Ireland Rewards, Allied Irish Bank, Avios (the currency of Aer Lingus, British Airways Executive Club and the International Airline Group), as well as The Entertainer Group (Middle East).
She is now based in Dubai, UAE, and is currently writing and podcasting extensively about loyalty best practice. Her book "Driving Loyalty in Convenience Retail" is available on Amazon here and her podcast “Let’s Talk Loyalty” is available here.
She graduated top of her year, earning a first class honours MBA from University College Dublin - one of Ireland’s most prestigious business schools.