Consultant, Loyalty, Personalisation & Strategy
A seasoned executive and entrepreneur, I have 20+ years experience of developing retail and customer strategies and designing and launching personalisation, direct marketing, loyalty, CX, CRM, clienteling and Customer Centric Retail solutions on a global scale. Having worked across all market sectors, including financial services, FMCG retail, CPG, department store, luxury retail, fuel, automotive, telecoms, airlines and leisure, I have an agile and pragmatic approach to putting sophisticated customer data insights into action, to deliver significant returns for my clients whilst driving customer LTV. My number one passion is the customer, who they are, what they want, what motivates them and ensuring that they receive the perfect customer experience along every step of the customer journey.
I am an experienced industry speaker and have participated as a panelist and presenter in key retail and analytics conferences around the world. I am also one of the judges for the annual Loyalty Magazine Awards.