The popular cloud software vendor Really Simple Systems has unveiled a new version of its Advanced Marketing tool for small and midsized businesses, provided them with an advanced yet easy-to-use marketing tool that’s integrated with the company’s proprietary CRM software.
The new system complements the company’s more basic marketing tool, Simple Marketing, which was released in October 2020. The advanced product is aimed at experienced marketers sending high volumes of emails per month and looking for greater sophistication and functionality to manage their campaigns.
Advanced Marketing includes a redesigned email editor to create professional looking emails using a simple “drag and drop” interface, a new contact segmentation tool to generate both static and dynamically populated mailing lists, plus an array of advanced reporting options to provide detailed campaign statistics and customer insight.
The software also features advanced campaign management options to create multi-step campaigns, lead management tools with website integration, automated drip campaigns, and ROI management giving visibility of the cost per lead and cost per sale.
Really Simple Systems’ founder and CEO, John Paterson, explained: “If you want to know what your ROI and cost per opportunity is for each marketing campaign, instead of just basic open and click statistics, you need to have both sales and marketing data in the same CRM system. Advanced Marketing allows salespeople to see their prospects’ real-time reactions to the marketing team’s campaigns and gives instant visibility to each campaign’s return on investment.”
At the time of wriging, the Advanced Marketing tool includes up to 50,000 emails per month for a flat fee of US$46 per month, based on an annual contract. More details about the system can be found at https://www.reallysimplesystems.com