Expert, independent advice on all aspects of customer loyalty

What's next in customer engagement & experience

The best voices in customer loyalty from across the globe working with world leading brands

Full suite of professional services in support of your customer management strategies

Customer Strategy Network in Focus

What we do for Brands

We design market leading loyalty programs & CRM strategies

We review, revitalise and future proof existing customer engagement programs

We benchmark technologies & advise on market positioning

We review & advise on your data compliance & privacy policies

We train & upskill your sales teams so you can better serve your client needs

We recommend what’s next in technology advances & help you make better product roadmap decisions

We create industry leading content to promote your business globally

What we do for Technology Vendors

Our member network of highly experienced loyalty practitioners have created and executed strategy for leading brands in multiple markets.  They offer this successful legacy to help your organisation reach its objectives.

Areas of Member Expertise

Loyalty programme design and implementation

Our members have designed launched and operated customer engagement and loyalty programmes across all sectors and continents so are uniquely equipped to understand the issues that you face and are experienced in overcoming the challenges.

Loyalty programme audit and member 'health check'

Help organisations that are already operating loyalty and rewards programmes to demonstrate both the effectiveness and profitability of their initiatives. The service provides an unbiased assessment of every aspect of programme operations and provides measurement, insights, and recommendations that are actionable to help improve performance

Loyalty supplier evaluation and selection

We use a tested methodology for loyalty and rewards platform evaluation and selection. The identification, evaluation, and scoring of suppliers needed to operate a loyalty programme is independent and without bias

Find a Partner Directory

Search our company database for the perfect match based on your criteria. Search parameters include Geographical Location & Resource(s) Needed. Enter one or multiple search criteria to find a partner.

Click on the criteria titles to display search options. Click on a partner to view more information about their capabilities and to contact a representative.

Please review our member profiles and contact them directly

Latest News & Articles

Retail industry most targeted by malicious emails

Retail industry most targeted by malicious emails

Some two million malicious emails bypassed traditional email defences, such as secure email gateways, between July 2020 and July 2021, according to a report from Human Layer Security company Tessian. This article is copyright 2021 The Best Customer Guide. These emails...

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