Our global network equips brands with the tools to design, manage, execute and measure their loyalty marketing programs

A place where ideas and best practice in loyalty & customer management are exchanged

Our loyalty practitioners understand how to create valuable & lasting customer relationships

About Customer Strategy Network – Loyalty Practitioners

We are a global organisation of loyalty practitioners who are passionate about customer engagement and seek to promote innovation and understanding within an ever-changing marketplace.

The Customer Strategy Network provides Brands & Technology Vendors a unique global consulting service. A service specifically tailored to all aspects of customer engagement from strategy to technical implementations; including programme & product management, partnerships, commercial investment, market sizing & optimisation.

Why work with Customer Strategy Network Members?

  • Because customer engagement strategies are so different across different Market Sectors, Geographic Territories and Programme Maturities.
  • Because successful customer loyalty marketing can be as simple as paper based stamps in the coffee shop and as complex as Coalition Loyalty Programmes.
  • Because digitalization and the internet have raised consumers’ expectations for convenience to a new height and there is no turning back.

Our members are professional advisors who work either collaboratively or individually depending on client needs. Members are all highly experienced practitioners with real word experience in developing, implementing & optimising programmes across multiple market sectors.

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Our member network of highly experienced loyalty practitioners have created and executed strategy for leading brands in multiple markets.  They offer this successful legacy to help your organisation reach its objectives.

Areas of Member Expertise

Loyalty programme design and implementation

Our members have designed launched and operated customer engagement and loyalty programmes across all sectors and continents so are uniquely equipped to understand the issues that you face and are experienced in overcoming the challenges.

Loyalty programme audit and member 'health check'

Help organisations that are already operating loyalty and rewards programmes to demonstrate both the effectiveness and profitability of their initiatives. The service provides an unbiased assessment of every aspect of programme operations and provides measurement, insights, and recommendations that are actionable to help improve performance

Loyalty supplier evaluation and selection

We use a tested methodology for loyalty and rewards platform evaluation and selection. The identification, evaluation, and scoring of suppliers needed to operate a loyalty programme is independent and without bias

Please review our member profiles and contact them directly

Latest News & Articles

Five mobile marketing mistakes and how to fix them

A clear indication how far customers have shifted to mobile can simply be found by looking at Facebook’s mobile ad revenues for 2016 which represents 80% of total ad revenue.  Only three years ago, mobile accounted for around 20% of the social network’s ad revenue....

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The Key Question of Loyalty

From a loyalty marketing perspective, few business tools are as useful as NPS - or Net Promoter Score - described by Harvard Business Review as "the one number you need to grow" - and the industry standard since the model was first published more than two decades ago...

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