The Customer Strategy Network brings together the world's leading independent practitioners in customer acquisition and customer retention strategy.
Members of CSN can be employed directly to assist your existing team
Our global network equips brands with the tools to design, manage, execute and measure their loyalty marketing programs
A place where ideas and best practice in loyalty & customer management are exchanged
Our loyalty practitioners understand how to create valuable & lasting customer relationships
About Customer Strategy Network – Loyalty Practitioners
We are a global organisation of loyalty practitioners who are passionate about customer engagement and seek to promote innovation and understanding within an ever-changing marketplace.
The Customer Strategy Network provides Brands & Technology Vendors a unique global consulting service. A service specifically tailored to all aspects of customer engagement from strategy to technical implementations; including programme & product management, partnerships, commercial investment, market sizing & optimisation.
Why work with Customer Strategy Network Members?
- Because customer engagement strategies are so different across different Market Sectors, Geographic Territories and Programme Maturities.
- Because successful customer loyalty marketing can be as simple as paper based stamps in the coffee shop and as complex as Coalition Loyalty Programmes.
- Because digitalization and the internet have raised consumers’ expectations for convenience to a new height and there is no turning back.
Our members are professional advisors who work either collaboratively or individually depending on client needs. Members are all highly experienced practitioners with real word experience in developing, implementing & optimising programmes across multiple market sectors.
Our member network of highly experienced loyalty practitioners have created and executed strategy for leading brands in multiple markets. They offer this successful legacy to help your organisation reach its objectives.
Areas of Member Expertise
Loyalty programme design and implementation
Our members have designed launched and operated customer engagement and loyalty programmes across all sectors and continents so are uniquely equipped to understand the issues that you face and are experienced in overcoming the challenges.
Loyalty programme audit and member 'health check'
Help organisations that are already operating loyalty and rewards programmes to demonstrate both the effectiveness and profitability of their initiatives. The service provides an unbiased assessment of every aspect of programme operations and provides measurement, insights, and recommendations that are actionable to help improve performance
Loyalty supplier evaluation and selection
We use a tested methodology for loyalty and rewards platform evaluation and selection. The identification, evaluation, and scoring of suppliers needed to operate a loyalty programme is independent and without bias
Please review our member profiles and contact them directly
Latest News & Articles
A favourite approach for many marketers is known as the KISS Principle - "keep it simple stupid". It surprised me the first time I heard it, but once I learned it was the design approach used by the US Navy, it quickly impressed me. With increasing competition...read more
Manufacturers represents around 75% of the total worldwide advertising spend. To get the highest return from this investment manufacturers are increasingly seeking access to specific SKU (stock keeping unit, or item-level sales data) to further influence the...read more