Our global network equips brands with the tools to design, manage, execute and measure their loyalty marketing programs

A place where ideas and best practice in loyalty & digital marketing can be exchanged

Our loyalty practitioners understand how to create valuable & lasting customer relationships

About Customer Strategy Network

Wherever you are in the world, there are Customer Strategy Network professionals that can help transform your loyalty marketing strategy into successful program execution.

Customer Strategy Network members are leading the evolution of customer management practices and are breaking new ground in Social Loyalty and CRM models, Mobile & Digital Marketing

Customer Strategy Network has the ability to draw on the unique research capabilities offered by The Wise Marketer Group

The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. Founded in 1999 by Robin and Peter Clark, the Wise Marketer content portal is a free and unbiased source of news, research, and best practices on loyalty marketing geared for the global marketing community. The Wise Marketer publishes a weekly newsletter free for qualified subscribers. www.thewisemarketer.com The Wise Marketer Group also publishes The Loyalty Guide, a comprehensive resource for loyalty practitioners available free to members of the Loyalty Academy the premiere global educational and membership organization for loyalty marketing practitioners.

Our member network of highly experienced loyalty practitioners have created and executed strategy for leading brands in multiple markets.  They offer this successful legacy to help your organisation reach its objectives.

Areas of Member Expertise

Loyalty programme design and implementation

Our members have designed launched and operated customer engagement and loyalty programmes across all sectors and continents so are uniquely equipped to understand the issues that you face and are experienced in overcoming the challenges.

Loyalty programme audit and member 'health check'

Help organisations that are already operating loyalty and rewards programmes to demonstrate both the effectiveness and profitability of their initiatives. The service provides an unbiased assessment of every aspect of programme operations and provides measurement, insights, and recommendations that are actionable to help improve performance

Loyalty supplier evaluation and selection

We use a tested methodology for loyalty and rewards platform evaluation and selection. The identification, evaluation, and scoring of suppliers needed to operate a loyalty programme is independent and without bias

Please review our member profiles and contact them directly

Latest News & Blog

Who will provide the loyalty program of the future?

For the purposes of this article, imagine if you will, I am the newly installed CEO of a 100 plus location national Casual Dining Chain here in the UK. With little or no footfall growth predicted for the UK restaurant sector, except for quick-service, my first real...

read more