Customer Strategy Network News and Blog

We are here to help

We are here to help

Our roster of tenured global experts in the fields of loyalty tech, strategy, partnerships, research, customer proposition and engagement as well as accounting and liability management are here to help. If you are a program operator looking to: 👉 Benchmark your...

ALA Annual Loyalty Insights Report

“The Australian Loyalty Association (ALA) was established to providethought leadership, education, and networking opportunities to thoseworking in the loyalty industry. With our unique knowledge of the Australianloyalty landscape, the ALA is proud to deliver our first...

The Power of Partnerships

The Power of Partnerships

Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty. They help in at least these 4 areas. Promotion Partner promotion opportunities include advertising and...

Something strange in the neighbourhood

Something strange in the neighbourhood

We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are complex, subtle, and fluid. And they occur in the context of an industry which is being disrupted. The rate of change is particularly...

Why Isn’t Every Loyalty Program Cash Back?

Why Isn’t Every Loyalty Program Cash Back?

(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members who purchase through the program / with the program’s card. Cashrewards is a good Australian example, ASX-listed...

Global Customer Loyalty Trends

Customer Loyalty is one of the most rapidly changingareas with developments in digital having a direct impacton companies and consumers alike. Partners at the Customer Strategy Network providetheir own views on the future trends for consumerengagement in 2022. Read...

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