Customer Strategy Network News and Blog

Despite being highly tech-aware and digitally savvy, Generation Z still lean heavily toward traditional financial services options, according to a report from card issuing platform provider Marqeta, highlighting the unique financial needs and concerns of those aged...

Contact center leaders are increasingly prioritizing the experiences of customer service representatives to improve customer experiences, according to a Forrester Consulting study commissioned by CallMiner, which also found that the majority of organizations also plan...

As we work towards normalcy, American consumers showed signs of optimism. according to the 'Q1 2021 Digital Marketing Report' customer experience management firm Merkle, which analyzes and highlights trends within paid and organic search, Amazon ads, paid social, and...

Almost all (99%) US manufacturing businesses feel pressure to get products to market faster than last year due to the current market situation, according to research from inRiver. This article is copyright 2021 The Best Customer Guide. The report, entitled'Driving...

The 2021 Gustavson Brand Trust Index revealed a dramatic shift in consumer loyalty and purchase considerations, highlighting the relationship between consumer trust, brand advocacy and authenticity. This article is copyright 2021 The Best Customer Guide. On the heels...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Kustomer, a provider of CRM for modern customer experiences, has Published...

The COVID-19 pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare. This article is copyright...

United Airlines has introduced three new promotions that allow eligible MileagePlus Premier membersto 'Pick Your Path', depending on their upcoming travel plans. This article is copyright 2021 The Best Customer Guide. The new promotions give members the chance to fast...

While it's easy to look at any business and list maybe a dozen starting points for building a better and more effective Customer Experiencestrategy, researchers from The Marketing Factbook have identified the 42 top areas - dubbed 'CX Keys' - with which businesses can...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! The global pandemic led to sweeping improvements in return on ad spend and...

Consumers are eager to shop, eat out and travel after a year of COVID-19 restrictions, according to research from global payments company Blackhawk Network. This article is copyright 2021 The Best Customer Guide. With an estimated US$1.7 trillion in excess savings...

In an effort to advance the health and well-being of communities across the U.S., Walgreens has unveiled a new myWalgreens donation feature which allows myWalgreens members to donate Walgreens Cash rewards directly to local nonprofits in their community via...

As consumers increasingly look for digital payment and gifting options, a study by NAPCO Research has found that top retailers still have room to grow when it comes to keeping up with consumer demand for contactless options. This article is copyright 2021 The Best...

Customer loyalty is any brand's most precious resource, according to the 2021 Loyalty Barometer Report from Merkle, which examined how consumers feel about loyalty and rewards programs and where brands should pivot to accommodate fluctuations in consumer preferences....

Consumers are more empowered and knowledgeable than ever before, and each customer expects the brand to anticipate their needs and securely deliver relevant content on the channel and device of their choice, according to Frost & Sullivan's thought leadership...