New ‘retail revival’ for local retailers everywhere
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! There is an ongoing revival of Main Street businesses thanks to the rapid...
How to build your Customer Data Platform strategy
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! The Asia Pacific and Middle East regions are at the cusp of leveraging data...
How brands revamped their Covid-19 Customer Experiences
Customer Experience (CX) quality among Canadian brands has remained stable, despite the COVID-19 pandemic, according to the Canada 2021 Customer Experience Index from Forrester. This article is copyright 2021 The Best Customer Guide. The pandemic changed customer...
Canadians go multichannel for wireless purchases
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! Although Canadians don't seem to have a preference in how they make...
What are 2021’s Most Patriotic American Brands?
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! The Brand Keys annual survey of iconic American brands has identified those...
The Demise of Surveillance Capitalism
And the Rise of First Party Customer Data… "Surveillance capitalism’s actual customers are the enterprises that trade in its markets for future behavior.”1 Being generous, the motive for organisations like Google and Facebook covertly capturing and analysing our...
Aeroplan Partners with Rocky Mountaineer
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! Air Canada has announced a new partnership for its Aeroplan frequent flyer...
Emirates adds bonus miles for Mastercard spending
Emirates Skywards, the loyalty program of Emirates and flydubai, and Barclays have announced the launch of an exclusive offer for US-based Emirates Skywards Mastercard cardmembers to earn Tier Miles, in addition to Skywards Miles (until December 31, 2021). This...
CVS Pharmacy updates ExtraCare Rewards program
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! In the US, CVS Pharmacy has announced its long-standing free ExtraCare...
Video-based marketing more than doubles in 2021
A study by video experience platform provider Vidyard has revealed the surprising extent to which the number of videos shared by businesses has increased - up by some 135% year-over-year, driven mainly by user-generated videos within sales teams in high tech firms,...
Is your Customer Experience a winner or a loser?
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! Every marketer, every executive, every business owner... they all know that...
Gen Z is looking for new banking technologies
Despite being highly tech-aware and digitally savvy, Generation Z still lean heavily toward traditional financial services options, according to a report from card issuing platform provider Marqeta, highlighting the unique financial needs and concerns of those aged...
Most companies to keep remote & hybrid contact centres
Contact center leaders are increasingly prioritizing the experiences of customer service representatives to improve customer experiences, according to a Forrester Consulting study commissioned by CallMiner, which also found that the majority of organizations also plan...
Digital marketing benchmark suggests growth ahead
As we work towards normalcy, American consumers showed signs of optimism. according to the 'Q1 2021 Digital Marketing Report' customer experience management firm Merkle, which analyzes and highlights trends within paid and organic search, Amazon ads, paid social, and...
B2B manufacturers face ever-tougher competition
Almost all (99%) US manufacturing businesses feel pressure to get products to market faster than last year due to the current market situation, according to research from inRiver. This article is copyright 2021 The Best Customer Guide. The report, entitled'Driving...