Rewards Networks launches Neighborhood Nosh program
Rewards Network, a provider of marketing and customer loyalty services to the restaurant industry, has launched Neighborhood Nosh, a platform which offers members (restaurant customers) the option to earn 5% up to 10% back for every US$1 spent at thousands of...
Varo Money launches money-stretching perks program
The US-based all-digital Varo Bank has launched Perks, a rewards program combining a cashback program with the bank's existing partnership offers. This article is copyright 2021 The Best Customer Guide. The Perks program was designed to both reward Varo customers and...
Aeroplan partners with Starbucks Canada for tasty rewards
Aeroplan has announced that its millions of members can earn and redeem points by enjoying Starbucks beverages and snacks. Members can link their Aeroplan account to a Starbucks Rewards account and double-dip by earning both Aeroplan points and Starbucks Stars at...
64% Of small businesses admit email marketing without CRM
Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a survey and report from Visual Objects. This article is copyright 2021 The Best Customer Guide. Without CRM...
Easy navigation is key to a great online experience
Almost one in four consumers (23%) have discovered new brands in 2020, while 16% have stopped shopping with some brands, according to research from Contentsquare, CommerceNext and BizRate Insights. This article is copyright 2021 The Best Customer Guide. The survey of...
Twitter Customer Service gets pandemic-scale boost
There was a 15% increase in customer care enquiries via Twitter from March to June 2020 during the global coronavirus pandemic, with over 70% of millennial Twitter users saying they used social media to comment on the quality of a company's customer service, according...
How can brands and retailers appeal to both genders?
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! The shopping behaviours of women and men are more alike than ever before,...
Online business readies itself for the ‘cookieless world’ to come
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! The demise of the third-party cookie is forcing many marketers to...
Pandemic reshapes contact centres and customer service
The challenges currently facing customer service centres are resulting in increased consumer frustration and missed opportunities for brands to build trust and loyalty, according to customer service automation provider Uniphore. This article is copyright 2021 The Best...
The Critical Skill for a Data-Led Culture? Storytelling
"Without data you are just another person with an opinion. We will use mine’ I recently attended a webinar that featured an interview with Emma Gray1, Group Executive, Data and Automation at ANZ Bank. She was asked ‘what does it take to successfully introduce a...
68% Of consumers have increased their online shopping
Today's consumers are shopping online more now than ever but find the overall service experience inadequate, according to The Northridge Group's 'State of Customer Service Experience 2020' report, which shows that as a result of COVID-19 some 68% of consumers have...
A great Customer Experience is key to business success
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! Despite 2020 being a year of far-reaching and rapid transformation in how...
Over half of US consumers order weekly groceries online
In the highly competitive online grocery shopping arena, Instacart and Shipt gained the most reported users year-on-year for 2020 in the US, according to the grocery consumer research study, 'Online Grocery Usership Changes Year Over Year' from shopper marketing...
CPG purchases up 19% in 2020 thanks to pandemic
As consumers hunkered down at home during most of 2020, their spending on consumer packaged goods grew by an average of 19% compared to 2019, according to data from CPG advertising effectiveness firm NCSolutions. This article is copyright 2021 The Best Customer Guide....
Really Simple Systems unveils tools for advanced marketers
The popular cloud software vendor Really Simple Systems has unveiled a new version of its Advanced Marketing tool for small and midsized businesses, provided them with an advanced yet easy-to-use marketing tool that's integrated with the company's proprietary CRM...