How do I assess my loyalty program’s impact relative to the competition?
What is the range, or a good number for this or that performance metric? How do I know if my program is doing well? The customer loyalty industry lacks good benchmarks to use as guidance. We are therefore excited to launch the first global loyalty program benchmarking...
Loyalty Program Psychology Tips
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This...
A New Loyalty Program Benchmarking Service for Program Operators
A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty industry, the benchmarking service targets loyalty program managers from every industry from airlines, financial services, QSR,...
Why Customers Should Love Your Brand
Customer loyalty is an outcome that can be measured, managed and grown. Companies with higher levels of customer loyalty are more valuable as their customers shop more frequently, spend more frequently, stay longer and become strong advocates for the brand. But some...
Loyalty Program Builders – 8 common challenges when implementing a loyalty program with Amanda Cromhout – by Open Loyalty
Listen to the podcast here
Amanda Cromhout interviewed on eNCA
Rising living costs mean consumers can’t afford to pass up an opportunity to save a buck or two. South Africans have taken to loyalty rewards programmes. And it seems local rewards programmes stack up with the best in the world. Three SA brands took top honours at the...
South Africa wins big at the 2023 International Loyalty Awards.
Cape Talk Radio - Views and News with Clarence Ford Cape Talk Views & News with Clarence Ford interviews Amanda Cromhout on South Africa winning big at the 2023 International Loyalty Awards. Listen here
INTERNATIONAL LOYALTY AWARDS 2023: PERSONALITY OF THE YEAR
Truth’s CEO, Amanda Cromhout, recognised as Loyalty Personality of the Year at this year's International Loyalty Awards. Read Amanda’s interview with the International Loyalty Awards for Loyalty Personality of the Year. Download
The Future of Loyalty Programs
The Point Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will dramatically restrict how customer data can be harvested for digital marketing. The deafening ‘whoomph’ as first-party data fills this...
Loyalty Trends from the International Loyalty Awards Finalists 2023 – Amanda Cromhout
I recently listened to the fascinating discussion between David Parker, Chair of the judging panel for the International LoyaltyAwards and Paula Thomas on Paula’s Let’s Talk Loyalty podcast. Here is my take out having listened to the podcast:- Top global loyalty...
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker): “Barkeeper, your best Champagne!” gestured the Loyalty Program Manager. Bartender: “What’s the occasion?”...
Congratulations to CSN Partner Miya Knights for featuring on the list of top 100 Retail Technology Influencers!
Retail Technology Innovation Hub has scoured the retail technology world to find the most influential figures for this comprehensive list of people and trends that shape the industry and help drive it forward.The convergence of retail technology and customer loyalty...
Insight Story: How do you make AI work for you?
Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a huge competitive advantage for your business. Listen to the discussion here
Cape Talk Radio: The Money Show with Bruce Whitfield
Amanda Cromhout, Truth's CEO, explains the reason behind Blind Loyalty, encouraging the loyalty industry to join her on this crusade. Listen to the interview here
Industry Era: Top 10 promising CEOs
Amanda Cromhout, Truth's CEO, was featured in the Industry-Era magazine as one of the Top 10 promising CEOs. Click here for the full article