Customer Strategy Network News and Blog

In many ways the payments industry continues with its longer-term trends, albeit with COVID-19 curves and warp-speed accelerations, according to the latest Co-Branded Credit Cards in the US report from Packaged Facts. This article is copyright 2021 The Best Customer...

In the last 16 months, the world has witnessed forward-thinking retailers reinventing their business models and unearthing new opportunities in response to the rapidly changing behaviours of Canadian consumers. This article is copyright 2021 The Best Customer Guide....

Consumer expectations and behaviors have shifted in several key ways as a result of the COVID-19 pandemic, according to the 2021 Data-Driven Insights Into Evolving Customer Experience Report from customer experience design company Tallwave. This article is copyright...

Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty. In a recent study of 14,000 consumers, Vesta identified five audience segments and the strategies that...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Gap has announced the launch of a new integrated Rewards program across the...

Q2 2021 was marked by a strong rebound across channels with year-over-year spikes for Amazon and other key platforms such as Google, Facebook, and Instagram, according to the Q2 2021 Digital Marketing Report from customer experience management company Merkle, which...

Back-to-school shoppers in 2021 are more than ready for a fresh start this fall after schooling at home during the pandemic, according to the ICSC Back-to-School Survey which reveals similar planning and shopping habits among consumers in 2021 compared to 2019. This...

Consumer buying behavior, drastically changed by the COVID-19 pandemic, has US retailers looking for technology providers to help them improve customer experience both online and in-store, according to a new report published today by Information Services Group (ISG),...

Aeroplan has introduced a new airline to the Canadian frequent flyer program. With immediate effect, Eurowings Discover (4Y) will be officially added to the program's growing roster of more than 40 airline travel partners. This article is copyright 2021 The Best...

There is still incredible value to be found in activating, engaging, and retaining existing customers, rather than simply concentrating on customer acquisition, according to a two-year pilot study from technology firm Bumped. This article is copyright 2021 The Best...

The majority of consumers - across all demographics and geographies - are reimagining their values and basing their purchasing decisions on factors above and beyond price and quality, according to a report by Accenture. This article is copyright 2021 The Best Customer...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Consumer expectations and behaviours have continued shifting as a result of...

There is a growing gap between the offers that brands send, and what their customers actually want, according to offer optimization platform provider Formation, following the publication of a Forrester study entitled 'The State Of Offer Relevancy 2021'. This article...

Consumers increasingly made use of product deliveries for critical goods and safety reasons during the pandemic, and they expect to continue to do so, hoping for more last-mile and sustainable delivery options in the future, according to the 'Delivering on Demand...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! There is an ongoing revival of Main Street businesses thanks to the rapid...