Customer Strategy Network News and Blog

What is Loyalty?

From the perspective of any business, customer loyalty may be defined as their efforts to: identify, maintain & increase the yield from best customers & best potential customers through long term, interactive, value added relationships. As consumers, however,...

Let’s Talk Loyalty

Running a loyalty programme can be challenging in many ways – with so many internal stakeholders and members to manage. From platform decisions, through to legal and privacy management and of course increasing expectations for programmes to drive measurable returns....

Loyalty Strategy vs Loyalty Program

Loyalty programs can be powerful motivators for customer behaviour, however, creating deep brand devotion with today’s customers must extend beyond a rewards platform.  Customer loyalty is a business strategy and should not be confused with one of the many tactics...

Five mobile marketing mistakes and how to fix them

A clear indication how far customers have shifted to mobile can simply be found by looking at Facebook’s mobile ad revenues for 2016 which represents 80% of total ad revenue.  Only three years ago, mobile accounted for around 20% of the social network’s ad revenue....

The Key Question of Loyalty

From a loyalty marketing perspective, few business tools are as useful as NPS - or Net Promoter Score - described by Harvard Business Review as "the one number you need to grow" - and the industry standard since the model was first published more than two decades ago...

The Customer Strategy Network ‘Playbook’

In this age of digitalisation, where profitability increasingly depends on the effectiveness of a company’s open ecosystem, the Customer Strategy Network provides a strategic framework to ensure data privacy & profitable customer management successfully coexist:...

Payment-Led Loyalty – Simply Rewarding

A favourite approach for many marketers is known as the KISS Principle - "keep it simple stupid". It surprised me the first time I heard it, but once I learned it was the design approach used by the US Navy, it quickly impressed me. With increasing competition...

Vitality is coming to New Zealand – look (actually be) busy

JANUARY 22, 2019 / SIMONROWLES / EDIT AIA New Zealand is set to launch the Vitality rewards program in New Zealand in 2019.  It’s kind of a big deal on two counts: For customers – it’s a very rich offering relative to other rewards and loyalty programs in this market...

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