Customer Strategy Network News and Blog

AI Week in Review – October 29, 2023

In this week’s update, we take a look at new capabilities of GPT-4V and DALL-E 3 in regard to images. We’ll also look at an image generation process in Midjourney for “executive workshop of 7 prairie dogs with glasses around a conference table in an office...

Sharp Advice for Loyalty Program Rewards

Sharp Advice for Loyalty Program Rewards

Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits, extinguishes if not reinforced. Go Deeper There is considerable chatter in the loyalty program industry and amongst Loyalty...

What can payment providers learn from customer loyalty?

What can payment providers learn from customer loyalty?

Your payments data tells a story:✅ Where your best and best potential customers come from.✅ What they engage with.✅ Why they convert (or don’t). In today’s data-rich era, data’s multifaceted value is rising. Regulatory measures are often seen as limiting data’s...

AI Week in Review – November 4, 2023

https://youtu.be/JE7G3UlxNTk In this week’s video, we review the executive order that was released on Monday: “Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence.” In particular, we focus on the computer power...

Coalition Loyalty Programs. Should you join one or be one?

Coalition Loyalty Programs. Should you join one or be one?

“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with multiple retailers, have been restructured in the last decade with new ownership and value propositions for their partners. The...

Loyalty Program Psychology Tips

Loyalty Program Psychology Tips

To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This...

Why Customers Should Love Your Brand

Why Customers Should Love Your Brand

Customer loyalty is an outcome that can be measured, managed and grown. Companies with higher levels of customer loyalty are more valuable as their customers shop more frequently, spend more frequently, stay longer and become strong advocates for the brand. But some...

Amanda Cromhout interviewed on eNCA

Rising living costs mean consumers can’t afford to pass up an opportunity to save a buck or two. South Africans have taken to loyalty rewards programmes. And it seems local rewards programmes stack up with the best in the world. Three SA brands took top honours at the...

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