Customer Strategy Network News and Blog

Three Predictions for Loyalty in 2021

Let's face it, these three predictions for 2021 can't be any worse than those that were previously made for 2020! The Reinvention of Brands Brands reinventing their operating models around consumer data; to personalize at scale, respond in real time & continually...

Customer Engagement and Return on Loyalty

It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The idea that the intensity of connection to your brand varies by customer became important as relationship marketing became important;...

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