Customer Strategy Network News and Blog

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Consumers' changing shopping patterns due to the pandemic and heightened...

As retailers brace for what is shaping up to be a holiday season like no other, they face a whole new set of challenges to win customers and meet seasonal demands in the midst of a global pandemic. This article is copyright 2020 The Best Customer Guide. To help brands...

In Canada, HBC (Hudson's Bay) has recently made it easier to earn rewards with an updated and improved Hudson's Bay Rewards loyalty program, which features modernised reward offerings and a frictionless omni-channel experience. This article is copyright 2020 The Best...

The order-online, collect-in-person shopping experience (click-and-collect) has been driving an increasing influence on retail customer loyalty since the breakout of the COVID-19 pandemic, according to a study by click-and-collect technology provider Rakuten Ready....

COVID-19 has changed the consumer retail experience forever as demand for e-commerce looks to become permanent, customer loyalty has been upended and spending patterns have changed, according to the 'Future of Retail' report from customer engagement platform provider...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Brands are seen as being 'authentic' when they show support of social...

Air Canada has now revealed the final details of its soon-to-be-transformed Aeroplan loyalty program, outlining the program attributes and credit card benefits members can enjoy when the new program launches on 8th November 2020. This article is copyright 2020 The...

Many digital advertisers around the world have been increasing their ad investments, according to the Q2/2020 Google and Facebook Ads Benchmark Reports from Tinuiti, which regularly examine the digital ad spending managed by the company across three primary channels -...

Around one in ten Canadian brands (11%) significantly improved their CX Index scores in the year from 2019 to 2020, according to Forrester's 'Canada 2020 Customer Experience Index'. This article is copyright 2020 The Best Customer Guide. The CX Index also revealed...

I was making lunch the other day and the term "unobtrusive measures" leapt to mind. Why? Because the supermarket had tuna on sale, three cans for five dollars. Sixty-seven percent off the usual price. So, a real deal, if you like tuna, which I do. This article is...

US consumers want to switch to businesses that prioritize data rights but are frustrated with current practices, according to the new 'Data Privacy Feedback Loop' series of studies from data privacy infrastructure provider Transcend, which examined consumer...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Although consumers remain concerned about sharing personal data with...

Sales methods and techniques have seen rapid changes in recent years, and much more acutely so in the last few months, suggesting that traditional sales methods are now largely outdated and ineffective, according to a report from cloud CRM vendor, Really Simple...

US credit card users seem to be losing faith that their card issuers will actually "be there" for them when they need it most as the COVID-19 pandemic continues to tug hard at consumer confidence, according to the J.D. Power 2020 US Credit Card Satisfaction Study...

The majority (70%) of Canadian consumers have reported a shift in product preferences at the start of the pandemic that doesn't show signs of changing, according to the EY Future Consumer Index survey. This article is copyright 2020 The Best Customer Guide. From...