Customer Strategy Network News and Blog

The Best Marketing Structure Depends On Your Customer

We believe passionately that companies who are customer centric, who make decisions with the customer’s needs as the catalyst are generally more successful than companies who lead with product or process in their thinking. Organisations have been implementing...

What are CostCo’s key success factors?

The worlds largest retailers didn't achieve that honour by chance. Have you ever studied any of them to better your own game? Well here, from our retail strategy expert Brian Woolf, is a close-up of one which is also a real competitor... This article is copyright 2020...

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