Customer Strategy Network News and Blog

Consumers are more empowered and knowledgeable than ever before, and each customer expects the brand to anticipate their needs and securely deliver relevant content on the channel and device of their choice, according to Frost & Sullivan's thought leadership...

Over the past year, and thanks in general to the Covid-19 pandemic, consumer behaviours have continued to shift - and so have the ways in which brands interact with their customers, according to a customer experience and communications study from global Fintech...

It seems that 2020 pushed even the most reluctant consumers into the world of digital, virtual experiences, with services such as e-documentation, video calls, and tele-healthcare often becoming the only way to do business for many, according to the 'How 2020 Shifted...

Brand partners have reported a 74-times return on investment (ROI) using mobile marketing solutions, according to a report from direct-to-consumer mobile engagement provider Vibes, which has been helping brands in retail, quick service restaurants, financial services...

There's no doubt that customer loyalty is married to a good Customer Experience. Break one and you'll break the other. Strengthen one and you'll strengthen the other. But while it sounds simple enough, making meaningful and profitable changes to your customer...

While consumer sentiment remains in recovery mode from the global health and financial crisis that started in 2020, an IRI 'Consumer Connect' survey has found that consumers' self-reporting of their financial health in Q1 2021 is on par with pre-pandemic Q1 2020...

thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief"   🙂 Enter your email address to get started! Businesses should go on the offensive now to implement personalization at...

Almost half of UK eCommerce companies surveyed have increased their sales in the past year, with 65% of marketers having accelerated their digital and technology innovation more than they had planned to, due to the pandemic, according to a market survey by customer...

Rewards Network, a provider of marketing and customer loyalty services to the restaurant industry, has launched Neighborhood Nosh, a platform which offers members (restaurant customers) the option to earn 5% up to 10% back for every US$1 spent at thousands of...

The US-based all-digital Varo Bank has launched Perks, a rewards program combining a cashback program with the bank's existing partnership offers. This article is copyright 2021 The Best Customer Guide. The Perks program was designed to both reward Varo customers and...

Aeroplan has announced that its millions of members can earn and redeem points by enjoying Starbucks beverages and snacks. Members can link their Aeroplan account to a Starbucks Rewards account and double-dip by earning both Aeroplan points and Starbucks Stars at...

Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a survey and report from Visual Objects. This article is copyright 2021 The Best Customer Guide. Without CRM...

Almost one in four consumers (23%) have discovered new brands in 2020, while 16% have stopped shopping with some brands, according to research from Contentsquare, CommerceNext and BizRate Insights. This article is copyright 2021 The Best Customer Guide. The survey of...

There was a 15% increase in customer care enquiries via Twitter from March to June 2020 during the global coronavirus pandemic, with over 70% of millennial Twitter users saying they used social media to comment on the quality of a company's customer service, according...