What Exactly is a Customer Loyalty Strategy?
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations,...
Why all customer loyalty programs should be automated.
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most importantly, places a current or predictive value on every member who visits your website, views each individual pages, clicks a...
How much is Point-of-Sale data worth?
Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level: syndicated data, delivering aggregate insights across market sectors. For example; telling you that product A sold more...
The 2022 South African Loyalty Landscape
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th edition of the whitepaper and as every year, it highlights ongoing loyalty trends and new insights, relevant not only to the South...
We are here to help
Our roster of tenured global experts in the fields of loyalty tech, strategy, partnerships, research, customer proposition and engagement as well as accounting and liability management are here to help. If you are a program operator looking to: ? Benchmark your...
ALA Annual Loyalty Insights Report
“The Australian Loyalty Association (ALA) was established to providethought leadership, education, and networking opportunities to thoseworking in the loyalty industry. With our unique knowledge of the Australianloyalty landscape, the ALA is proud to deliver our first...
An Exclusive Study From The Loyalty Academy And Wise Marketer Research Services.
In their landmark 2018 Delphi Report, The Future of Loyalty Marketing, Chapter 4 discussed the Crypto Craze as a potential future trend to watch. While the panel was split on predictions and leaning slightly to the negative side, the prevailing attitude of these...
The Power of Partnerships
Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty. They help in at least these 4 areas. Promotion Partner promotion opportunities include advertising and...
Considering joining a loyalty program? Call your Financial Adviser
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s Attorney General recently held a Data Privacy Day1 to draw more attention to the consumer data rights enshrined in the...
Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech influencer about the challenges he faced when changing loyalty program providers. Hear Mike's views on the three biggest challenges...
Something strange in the neighbourhood
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are complex, subtle, and fluid. And they occur in the context of an industry which is being disrupted. The rate of change is particularly...
Why Isn’t Every Loyalty Program Cash Back?
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members who purchase through the program / with the program’s card. Cashrewards is a good Australian example, ASX-listed...
Delivery and returns are critical to keeping customers loyal
Two in five consumers have changed the brands or retailers they shop with since the onset of the pandemic, as they continue to expect more from the online experience, according to a study by parcel delivery management firm nShift. This article is copyright 2022 The...
Enterprises prioritise CX in today’s digital-first economy
thebestcustomerguide Get our free weekly marketing briefings... "They're always useful, and always brief" 🙂 Enter your email address to get started! Digital disruption and the pandemic both accelerated the need for digital...
Consumers turning to ‘buy now pay later’ schemes
Millions of consumers around the world are increasingly using 'Buy Now Pay Later' (BNPL) services, rather than using traditional means such as credit cards, to help them manage the expense of their online and in-store purchases while maintaining their household cash...