Customer Strategy Network News and Blog

Why all customer loyalty programs should be automated.

Why all customer loyalty programs should be automated.

A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most importantly, places a current or predictive value on every member who visits your website, views each individual pages, clicks a...

How much is Point-of-Sale data worth?

How much is Point-of-Sale data worth?

Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level: syndicated data, delivering aggregate insights across market sectors.  For example; telling you that product A sold more...

The 2022 South African Loyalty Landscape

INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th edition of the whitepaper and as every year, it highlights ongoing loyalty trends and new insights, relevant not only to the South...

We are here to help

We are here to help

Our roster of tenured global experts in the fields of loyalty tech, strategy, partnerships, research, customer proposition and engagement as well as accounting and liability management are here to help. If you are a program operator looking to: 👉 Benchmark your...

ALA Annual Loyalty Insights Report

“The Australian Loyalty Association (ALA) was established to providethought leadership, education, and networking opportunities to thoseworking in the loyalty industry. With our unique knowledge of the Australianloyalty landscape, the ALA is proud to deliver our first...

The Power of Partnerships

The Power of Partnerships

Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty. They help in at least these 4 areas. Promotion Partner promotion opportunities include advertising and...

Something strange in the neighbourhood

Something strange in the neighbourhood

We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are complex, subtle, and fluid. And they occur in the context of an industry which is being disrupted. The rate of change is particularly...

Why Isn’t Every Loyalty Program Cash Back?

Why Isn’t Every Loyalty Program Cash Back?

(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members who purchase through the program / with the program’s card. Cashrewards is a good Australian example, ASX-listed...

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