Customer Strategy Network News and Blog

AI Week in Review – October 29, 2023

In this week’s update, we take a look at new capabilities of GPT-4V and DALL-E 3 in regard to images. We’ll also look at an image generation process in Midjourney for “executive workshop of 7 prairie dogs with glasses around a conference table in an office...

Blind Loyalty Challenge with Nick Chambers

Blind Loyalty Challenge is with Nick Chambers, Co-partner at the Customer Strategy Network. This 7-minute challenge covers:- A great example of integration between payment and loyalty- A worst personal loyalty customer experience- A critical factor in choosing a tech...

The Money Show: Shapeshifter

In this episode of 702 Shapeshifter Bruce Whitfield interviews Amanda Cromhout, Truth Founder & CEO. Bruce interviews Amanda on her accolades since arriving in South Africa in 2000.

The Journey to Customer Loyalty

The Journey to Customer Loyalty

Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights. At Ellipsis, we categorise...

Privilege in Loyalty Programs

Privilege in Loyalty Programs

Investing Ahead of Revenue Few marketing professionals question the traditional Loyalty Program wisdom of awarding status & benefits to the highest-spending, most valuable members. Platinum, Black Cards, and Elite tiers... are all attached to high historical...

Sharp Advice for Loyalty Program Rewards

Sharp Advice for Loyalty Program Rewards

Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits, extinguishes if not reinforced. Go Deeper There is considerable chatter in the loyalty program industry and amongst Loyalty...

What can payment providers learn from customer loyalty?

What can payment providers learn from customer loyalty?

Your payments data tells a story:✅ Where your best and best potential customers come from.✅ What they engage with.✅ Why they convert (or don’t). In today’s data-rich era, data’s multifaceted value is rising. Regulatory measures are often seen as limiting data’s...

AI Week in Review – November 4, 2023

https://youtu.be/JE7G3UlxNTk In this week’s video, we review the executive order that was released on Monday: “Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence.” In particular, we focus on the computer power...

Coalition Loyalty Programs. Should you join one or be one?

Coalition Loyalty Programs. Should you join one or be one?

“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with multiple retailers, have been restructured in the last decade with new ownership and value propositions for their partners. The...

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