Customer Strategy Network News and Blog

What are CostCo’s key success factors?

The worlds largest retailers didn't achieve that honour by chance. Have you ever studied any of them to better your own game? Well here, from our retail strategy expert Brian Woolf, is a close-up of one which is also a real competitor... This article is copyright 2020...

The whole story: members, tenure and bystanders

We have previously written on the effect that time has on the membership characteristics of loyalty programs1, and we often calculate members’ lifetime value for our clients, but we have not yet put the microscope on the individual member and their relationship to the...

Four actions CMOs should take immediately

Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner Inc. This...

How Loyalty can help put your business back on track

The pandemic related impact to the Australian economy is already being felt; airlines to shut down, retailers forced to close, hotels cleared out and filled with returning residents, banks re-focusing to customer support. It’s clear that the ‘stay at home’ measures...

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