What Exactly is a Customer Loyalty Strategy?

What Exactly is a Customer Loyalty Strategy?

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys.  If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations,...
The Power of Partnerships

The Power of Partnerships

Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty. They help in at least these 4 areas. Promotion Partner promotion opportunities include advertising and...
Something strange in the neighbourhood

Something strange in the neighbourhood

We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are complex, subtle, and fluid. And they occur in the context of an industry which is being disrupted. The rate of change is particularly...
Why Isn’t Every Loyalty Program Cash Back?

Why Isn’t Every Loyalty Program Cash Back?

(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members who purchase through the program / with the program’s card. Cashrewards is a good Australian example, ASX-listed...