Loyalty Program Psychology Tips

Loyalty Program Psychology Tips

To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This...
Why Customers Should Love Your Brand

Why Customers Should Love Your Brand

Customer loyalty is an outcome that can be measured, managed and grown. Companies with higher levels of customer loyalty are more valuable as their customers shop more frequently, spend more frequently, stay longer and become strong advocates for the brand. But some...
The Future of Loyalty Programs

The Future of Loyalty Programs

The Point​ Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will dramatically restrict how customer data can be harvested for digital marketing. The deafening ‘whoomph’ as first-party data fills this...
Is Your Loyalty Program Betraying You?

Is Your Loyalty Program Betraying You?

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker): “Barkeeper, your best Champagne!” gestured the Loyalty Program Manager. Bartender: “What’s the occasion?”...
What Exactly is a Customer Loyalty Strategy?

What Exactly is a Customer Loyalty Strategy?

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys.  If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations,...