by David Parsons | Feb 27, 2023 | Uncategorized
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations,...
by David Parsons | Oct 30, 2022 | Uncategorized
Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty. They help in at least these 4 areas. Promotion Partner promotion opportunities include advertising and...
by David Parsons | Aug 9, 2022 | Uncategorized
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s Attorney General recently held a Data Privacy Day1 to draw more attention to the consumer data rights enshrined in the...
by David Parsons | May 11, 2022 | Uncategorized
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are complex, subtle, and fluid. And they occur in the context of an industry which is being disrupted. The rate of change is particularly...
by David Parsons | May 11, 2022 | Uncategorized
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members who purchase through the program / with the program’s card. Cashrewards is a good Australian example, ASX-listed...
