The Journey to Customer Loyalty

The Journey to Customer Loyalty

by | May 8, 2024 | Uncategorized

Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights. At Ellipsis, we categorise...
Privilege in Loyalty Programs

Privilege in Loyalty Programs

by | Feb 28, 2024 | Uncategorized

Investing Ahead of Revenue Few marketing professionals question the traditional Loyalty Program wisdom of awarding status & benefits to the highest-spending, most valuable members. Platinum, Black Cards, and Elite tiers… are all attached to high historical...
Sharp Advice for Loyalty Program Rewards

Sharp Advice for Loyalty Program Rewards

by | Feb 12, 2024 | Uncategorized

Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits, extinguishes if not reinforced. Go Deeper There is considerable chatter in the loyalty program industry and amongst Loyalty...
Loyalty Program Psychology Tips

Loyalty Program Psychology Tips

by | Aug 24, 2023 | Uncategorized

To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This...