by David Parsons | May 8, 2024 | Uncategorized
Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights. At Ellipsis, we categorise...
by David Parsons | Feb 28, 2024 | Uncategorized
Investing Ahead of Revenue Few marketing professionals question the traditional Loyalty Program wisdom of awarding status & benefits to the highest-spending, most valuable members. Platinum, Black Cards, and Elite tiers… are all attached to high historical...
by David Parsons | Feb 12, 2024 | Uncategorized
Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits, extinguishes if not reinforced. Go Deeper There is considerable chatter in the loyalty program industry and amongst Loyalty...
by David Parsons | Oct 11, 2023 | Uncategorized
“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with multiple retailers, have been restructured in the last decade with new ownership and value propositions for their partners. The...
by David Parsons | Aug 24, 2023 | Uncategorized
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This...
