by David Parsons | Aug 24, 2023 | Uncategorized
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This...
by David Parsons | Aug 1, 2023 | Uncategorized
Customer loyalty is an outcome that can be measured, managed and grown. Companies with higher levels of customer loyalty are more valuable as their customers shop more frequently, spend more frequently, stay longer and become strong advocates for the brand. But some...
by David Parsons | Jun 20, 2023 | Uncategorized
The Point Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will dramatically restrict how customer data can be harvested for digital marketing. The deafening ‘whoomph’ as first-party data fills this...
by David Parsons | May 11, 2023 | Uncategorized
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker): “Barkeeper, your best Champagne!” gestured the Loyalty Program Manager. Bartender: “What’s the occasion?”...
by David Parsons | Feb 27, 2023 | Uncategorized
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations,...
