What do brands look for in a loyalty vendor?

Through their collaboration, CSN Partners represent a focal point for those organisations, either Brands or Technology Vendors, who seek to understand the ongoing dynamics of this diverse sector and its widespread national & regional variances.  The criteria CSN...

What is the real value of consumer data?

In a pre Covid world where 90% of all commerce happened in the physical world it is perhaps surprising so little of the data generated is being put to use.  A lack of technical sophistication, legacy systems and commercial focus has made it extremely difficult for...

Three Predictions for Loyalty in 2021

Let’s face it, these three predictions for 2021 can’t be any worse than those that were previously made for 2020! The Reinvention of Brands Brands reinventing their operating models around consumer data; to personalize at scale, respond in real time &...

Customer Engagement and Return on Loyalty

It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The idea that the intensity of connection to your brand varies by customer became important as relationship marketing became important;...

Guess what? Loyalty Programs do Make Money

Every now and then we come across a piece of loyalty research that makes us stop and quote Homer Simpson; ‘Doh!’, as it is such an obvious, good idea. That is what happened when we read “The effects of loyalty program introduction and design on short- and long-term...