by Nick Chambers | Sep 18, 2023 | Uncategorized
What is the range, or a good number for this or that performance metric? How do I know if my program is doing well? The customer loyalty industry lacks good benchmarks to use as guidance. We are therefore excited to launch the first global loyalty program benchmarking...
by David Parsons | Aug 24, 2023 | Uncategorized
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This...
by Nick Chambers | Aug 21, 2023 | Uncategorized
A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty industry, the benchmarking service targets loyalty program managers from every industry from airlines, financial services, QSR,...
by David Parsons | Aug 1, 2023 | Uncategorized
Customer loyalty is an outcome that can be measured, managed and grown. Companies with higher levels of customer loyalty are more valuable as their customers shop more frequently, spend more frequently, stay longer and become strong advocates for the brand. But some...
by Amanda Cromhout | Jul 4, 2023 | Uncategorized
Rising living costs mean consumers can’t afford to pass up an opportunity to save a buck or two. South Africans have taken to loyalty rewards programmes. And it seems local rewards programmes stack up with the best in the world. Three SA brands took top honours at the...
