Privilege in Loyalty Programs

Privilege in Loyalty Programs

Investing Ahead of Revenue Few marketing professionals question the traditional Loyalty Program wisdom of awarding status & benefits to the highest-spending, most valuable members. Platinum, Black Cards, and Elite tiers… are all attached to high historical...
Sharp Advice for Loyalty Program Rewards

Sharp Advice for Loyalty Program Rewards

Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits, extinguishes if not reinforced. Go Deeper There is considerable chatter in the loyalty program industry and amongst Loyalty...

AI Week in Review – November 4, 2023

In this week’s video, we review the executive order that was released on Monday: “Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence.” In particular, we focus on the computer power thresholds mentioned in Section 4.2...

AI Week in Review – October 29, 2023

In this week’s update, we take a look at new capabilities of GPT-4V and DALL-E 3 in regard to images. We’ll also look at an image generation process in Midjourney for “executive workshop of 7 prairie dogs with glasses around a conference table in an office...