by David Parsons | Feb 27, 2023 | Uncategorized
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations,...
by Nick Chambers | Jan 18, 2023 | Uncategorized
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most importantly, places a current or predictive value on every member who visits your website, views each individual pages, clicks a...
by Nick Chambers | Jan 3, 2023 | Uncategorized
Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level: syndicated data, delivering aggregate insights across market sectors. For example; telling you that product A sold more...
by Nick Chambers | Dec 9, 2022 | Uncategorized
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th edition of the whitepaper and as every year, it highlights ongoing loyalty trends and new insights, relevant not only to the South...
by Nick Chambers | Nov 25, 2022 | Uncategorized
Our roster of tenured global experts in the fields of loyalty tech, strategy, partnerships, research, customer proposition and engagement as well as accounting and liability management are here to help. If you are a program operator looking to: ? Benchmark your...
by Nick Chambers | Nov 23, 2022 | Uncategorized
“The Australian Loyalty Association (ALA) was established to providethought leadership, education, and networking opportunities to thoseworking in the loyalty industry. With our unique knowledge of the Australianloyalty landscape, the ALA is proud to deliver our first...
