Blind Loyalty Challenge with Nick Chambers

Blind Loyalty Challenge is with Nick Chambers, Co-partner at the Customer Strategy Network. This 7-minute challenge covers:- A great example of integration between payment and loyalty- A worst personal loyalty customer experience- A critical factor in choosing a tech...
The Journey to Customer Loyalty

The Journey to Customer Loyalty

Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights. At Ellipsis, we categorise...
Privilege in Loyalty Programs

Privilege in Loyalty Programs

Investing Ahead of Revenue Few marketing professionals question the traditional Loyalty Program wisdom of awarding status & benefits to the highest-spending, most valuable members. Platinum, Black Cards, and Elite tiers… are all attached to high historical...