by Amanda Cromhout | Jul 2, 2024 | Uncategorized
This episode of newscast features a look into the current state of General Data Protection Regulation compliance by Charlie Hills, of WPP. Charlie also gives a summary of the UK loyalty market and how many loyalty programmes British consumers are active members...
by Amanda Cromhout | May 9, 2024 | Uncategorized
Blind Loyalty Challenge is with Nick Chambers, Co-partner at the Customer Strategy Network. This 7-minute challenge covers:- A great example of integration between payment and loyalty- A worst personal loyalty customer experience- A critical factor in choosing a tech...
by Amanda Cromhout | May 9, 2024 | Uncategorized
Join Carly Neubauer, Co-Founder of Elevate Loyalty, as she dives into a revealing discussion with Amanda Cromhout, the esteemed CEO and Founder of Truth. In this episode of Let’s Talk Loyalty, Carly and Amanda explore the latest findings from the Truth & BrandMapp...
by Amanda Cromhout | May 9, 2024 | Uncategorized
In this episode of 702 Shapeshifter Bruce Whitfield interviews Amanda Cromhout, Truth Founder & CEO. Bruce interviews Amanda on her accolades since arriving in South Africa in 2000.
by David Parsons | May 8, 2024 | Uncategorized
Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights. At Ellipsis, we categorise...
by Karol Wieteska | Mar 9, 2024 | Uncategorized
The fourth edition of Loyalty Trends 2024, prepared by Open Loyalty, reveals that the industry is changing. The pressure is getting higher, and Loyalty and Marketing teams will have to adapt soon if they want to justify their programs to their clients – external and...
