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What is Loyalty?

From the perspective of any business, customer loyalty may be defined as their efforts to: identify, maintain &...

Let’s Talk Loyalty

Running a loyalty programme can be challenging in many ways – with so many internal stakeholders and members to...

The Key Question of Loyalty

From a loyalty marketing perspective, few business tools are as useful as NPS - or Net Promoter Score - described by...

Getting the CVP right!

When I read all the articles and expert comments on why loyalty programmes are not working I often think that many are...