by David Parsons | Oct 11, 2023 | Uncategorized
“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with multiple retailers, have been restructured in the last decade with new ownership and value propositions for their partners. The...
by Amanda Cromhout | Oct 4, 2023 | Uncategorized
Buy a copy of the book here 28 Sept 2023 Today’s episode of Let’s Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout. Amanda is the Founder and CEO of Truth, a loyalty consultancy firm based...
by Nick Chambers | Oct 2, 2023 | Uncategorized
Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an understanding of such motivations. Only by understanding customer motives can companies tailor their sales & marketing efforts to...
by Nick Chambers | Sep 18, 2023 | Uncategorized
What is the range, or a good number for this or that performance metric? How do I know if my program is doing well? The customer loyalty industry lacks good benchmarks to use as guidance. We are therefore excited to launch the first global loyalty program benchmarking...
by David Parsons | Aug 24, 2023 | Uncategorized
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This...
by Nick Chambers | Aug 21, 2023 | Uncategorized
A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty industry, the benchmarking service targets loyalty program managers from every industry from airlines, financial services, QSR,...