by David Parsons | Aug 1, 2023 | Uncategorized
Customer loyalty is an outcome that can be measured, managed and grown. Companies with higher levels of customer loyalty are more valuable as their customers shop more frequently, spend more frequently, stay longer and become strong advocates for the brand. But some...
by Amanda Cromhout | Jul 4, 2023 | Uncategorized
Rising living costs mean consumers can’t afford to pass up an opportunity to save a buck or two. South Africans have taken to loyalty rewards programmes. And it seems local rewards programmes stack up with the best in the world. Three SA brands took top honours at the...
by Amanda Cromhout | Jul 4, 2023 | Uncategorized
Cape Talk Radio – Views and News with Clarence Ford Cape Talk Views & News with Clarence Ford interviews Amanda Cromhout on South Africa winning big at the 2023 International Loyalty Awards. Listen here
by Amanda Cromhout | Jun 27, 2023 | Uncategorized
Truth’s CEO, Amanda Cromhout, recognised as Loyalty Personality of the Year at this year’s International Loyalty Awards. Read Amanda’s interview with the International Loyalty Awards for Loyalty Personality of the Year. Download
by David Parsons | Jun 20, 2023 | Uncategorized
The Point Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will dramatically restrict how customer data can be harvested for digital marketing. The deafening ‘whoomph’ as first-party data fills this...
