Loyalty Strategy vs Loyalty Program

Loyalty programs can be powerful motivators for customer behaviour, however, creating deep brand devotion with today’s customers must extend beyond a rewards platform.  Customer loyalty is a business strategy and should not be confused with one of the many tactics...

The Customer Strategy Network ‘Playbook’

In this age of digitalisation, where profitability increasingly depends on the effectiveness of a company’s open ecosystem, the Customer Strategy Network provides a strategic framework to ensure data privacy & profitable customer management successfully coexist:...