by Nick Chambers | Oct 11, 2019 | Uncategorized
A clear indication how far customers have shifted to mobile can simply be found by looking at Facebook’s mobile ad revenues for 2016 which represents 80% of total ad revenue. Only three years ago, mobile accounted for around 20% of the social network’s ad revenue....
by Nick Chambers | Jul 2, 2019 | Uncategorized
In this age of digitalisation, where profitability increasingly depends on the effectiveness of a company’s open ecosystem, the Customer Strategy Network provides a strategic framework to ensure data privacy & profitable customer management successfully coexist:...
by Nick Chambers | Mar 1, 2019 | Uncategorized
Manufacturers represents around 75% of the total worldwide advertising spend. To get the highest return from this investment manufacturers are increasingly seeking access to specific SKU (stock keeping unit, or item-level sales data) to further influence the...
by Nick Chambers | Dec 5, 2018 | Uncategorized
Having spent the best part of a decade working with F&B Operators and their Service Providers here in the UK, I believe the pace of change for how restaurants manage their customers has never been greater. Customers demand seamless, and increasingly digital...
by Nick Chambers | Oct 24, 2018 | Uncategorized
So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple Pay: 22.0 million users Google Pay: 11.1 million users Samsung Pay: 9.9 million users *in-store payments (Source:...
