Three Predictions for Loyalty in 2021

Let’s face it, these three predictions for 2021 can’t be any worse than those that were previously made for 2020! The Reinvention of Brands Brands reinventing their operating models around consumer data; to personalize at scale, respond in real time &...

What is Loyalty?

From the perspective of any business, customer loyalty may be defined as their efforts to: identify, maintain & increase the yield from best customers & best potential customers through long term, interactive, value added relationships. As consumers, however,...