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From the perspective of any business, customer loyalty may be defined as their efforts to: identify, maintain &...

Running a loyalty programme can be challenging in many ways – with so many internal stakeholders and members to...

Loyalty programs can be powerful motivators for customer behaviour, however, creating deep brand devotion with today’s...

The 2019 Delphi Report Final

A clear indication how far customers have shifted to mobile can simply be found by looking at Facebook’s mobile ad...

In this age of digitalisation, where profitability increasingly depends on the effectiveness of a company’s open...

Manufacturers represents around 75% of the total worldwide advertising spend.  To get the highest return from this...

Having spent the best part of a decade working with F&B Operators and their Service Providers here in the UK, I...

So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4...

For the purposes of this article, imagine if you will, I am the newly installed CEO of a 100 plus location national...

The purpose of any mobile App is to be regularly used to act on key events; such as making a purchase or booking or...