by Nick Chambers | Jan 19, 2020 | Uncategorized
Loyalty programs can be powerful motivators for customer behaviour, however, creating deep brand devotion with today’s customers must extend beyond a rewards platform. Customer loyalty is a business strategy and should not be confused with one of the many tactics...
by Nick Chambers | Oct 29, 2019 | Uncategorized
The 2019 Delphi Report Final
by Nick Chambers | Oct 11, 2019 | Uncategorized
A clear indication how far customers have shifted to mobile can simply be found by looking at Facebook’s mobile ad revenues for 2016 which represents 80% of total ad revenue. Only three years ago, mobile accounted for around 20% of the social network’s ad revenue....
by Nick Chambers | Jul 2, 2019 | Uncategorized
In this age of digitalisation, where profitability increasingly depends on the effectiveness of a company’s open ecosystem, the Customer Strategy Network provides a strategic framework to ensure data privacy & profitable customer management successfully coexist:...
by Nick Chambers | Mar 1, 2019 | Uncategorized
Manufacturers represents around 75% of the total worldwide advertising spend. To get the highest return from this investment manufacturers are increasingly seeking access to specific SKU (stock keeping unit, or item-level sales data) to further influence the...
