From the perspective of any business, customer loyalty may be defined as their efforts to: identify, maintain &...
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Let’s Talk Loyalty
Running a loyalty programme can be challenging in many ways – with so many internal stakeholders and members to...
Loyalty Strategy vs Loyalty Program
Loyalty programs can be powerful motivators for customer behaviour, however, creating deep brand devotion with today’s...
The 2019 Delphi Report
The 2019 Delphi Report Final
Five mobile marketing mistakes and how to fix them
A clear indication how far customers have shifted to mobile can simply be found by looking at Facebook’s mobile ad...
The Customer Strategy Network ‘Playbook’
In this age of digitalisation, where profitability increasingly depends on the effectiveness of a company’s open...
Can Point of Sale Providers ever unlock the multi-billion dollar adverting market?
Manufacturers represents around 75% of the total worldwide advertising spend. To get the highest return from this...
What does the future hold for the Food and Beverage sector?
Having spent the best part of a decade working with F&B Operators and their Service Providers here in the UK, I...
Why is a coffee chain leading our adoption of mobile payments?
So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4...
Who will provide the loyalty program of the future?
For the purposes of this article, imagine if you will, I am the newly installed CEO of a 100 plus location national...
Whis is customer loyalty so important for mobile payments
The purpose of any mobile App is to be regularly used to act on key events; such as making a purchase or booking or...