Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech influencer about the challenges he faced when changing loyalty program providers.
Hear Mike’s views on the three biggest challenges currently facing the operators of loyalty programs
1/ The need for closer alignment to their Brand values
2/ Use of their customer loyalty data to create commercial outputs
3/ Combining loyalty program data with multiple other sources; including weather & travel information