INTRODUCING THE 2022 LOYALTY WHITEPAPER
Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th edition of the whitepaper and as every year, it highlights ongoing loyalty trends and new insights, relevant not only to the South African market, but for global markets also.
The whitepaper is based upon the results of a deeply comprehensive study brought to you by WhyFive, a consumer insights consultancy based in South Africa. The study is BrandMapp, which is an annual, independent study of 33,000 South Africans, with an average household income of more than R10,000 a month. Whilst this may be 30% of the South African population, it represents 100% of the country’s tax paying base and 80% of all consumer spend.
For the first time, we have included the same loyalty study across consumers who fall below the BrandMapp income range. This research is brought to you by MoyaApp, which surveyed 9,000 consumers, with a household income of R10,000 and below per month.
The whitepaper is written and created by Truth, an international loyalty consultancy which also specialises in loyalty training to bring loyalty excellence to South African clients and global teams. The Truth & BrandMap Loyalty Whitepaper is a pivotal part of the loyalty and CRM education portfolio, which Truth offers.
Each year the whitepaper brings newness and insight to the loyalty industry. 2022 is no exception. We hope you enjoy the read as much as we have enjoyed compiling it for you.